Ten years ago I wrote “Link Em Up On Outlook,” renamed “Power of Outlook,” published as a paperback. That was moderately successful with over 2,000 copies sold. Now I am writing eBooks and presenting them to the world through self-publishing. You can also write and publish.
Did I do this alone? I started with an online class offered by Ed2Go (Publish and Sell Your E-Books) taught by experienced author Linda Aksomitis. This was a good first step. Impatience got the best of me and, after a couple of weeks, I started researching the process (style guides for Kindle, Nook, and Smashwords) and publishing my writings. Over three weeks later I had published five with one sale plus 125 “sample” downloads. This seemed good until I finally realized there was only one revenue producer during that time period.
Cover Design If you have an eBook ready you will need an eye-catching cover and memorable title. How much do you have to spend on cover art? I am sure that you could spend thousands on a unique creation, hundreds on stock photos, or nothing by creating your own cover. This is completely determined by budget.
Promotion The process of releasing eBooks is crucial as is the promotion of them. My belief was that if I publish with Smashwords (many target outlets) plus Amazon and Barnes & Noble, sales will flourish. As illustrated previously, this approach did not work out that way. It seems that the best approach for the first in a series involves the KDP Select program (90 day exclusive) from Amazon. This means that, in addition to the exclusivity, you can have periods of free download. You are getting exposure on the largest distributor and the free periods should produce reviews and rankings to enhance future sales.
No Fear You have written your first eBook and poured your heart and soul into it over many months. It is finally ready for a reveal to the world. You take my advice and sign up with the KDP Select program coupled with a five day free download period. You get hundreds of downloads and feedback galore. You take a peek and see negative feedback and low star ratings. But it sounded excellent to you!! Write another and try again – have no fear and never give up. Of course, we can all hope for the opposite response from our fans plus a massive revenue stream.