Google has changed the way it searches through the internet. This way is stated to be fast and precise–like its name sake the hummingbird. This new search method has been created to help find the best and most accurate results for searches.
Hummingbird has been launched for approximately a month. According to Google Search Chief Amit Singhal, This has been the most significant algorithm change since 2001. There have been several updates since 2001 but they were just improvements to the algorithm. Google has stated that Hummingbird uses both the old elements of the previous algorithm and new elements.
Will this hurt your SEO rank? It will not affect you properly acclimate your articles to suit it. You can have 100’s of quality relevant articles but you do not change them to suit the new Hummingbird algorithm you could receive a low SEO rank.
There are many things that Google takes into account when ranking your page. There are over 200 factors that help determine your rank. One way to determine how Hummingbird has affected your page rank is to look at your traffic over the past month. Even if you have not lost traffic you should still work with your articles to optimize your potential traffic.
Hummingbird goes beyond just searching for key words. It looks for the meaning behind the word and also looks at the location from which the phrase was searched. If a keyword is in a sentence Hummingbird will look at the whole phrase that would is in to see if that is a good match for a search. This is an improvement on conversational searches.
For example, your businesses sell cellphones. Someone searches for a Nokia Lumina. Google will not just look for Nokia Lumina. It will recognize that Nokia Lumina is a cell phone, and then it will look at the location from which it was searched.