As Money in the Bank 2013 drew nearer, fans grew more and more excited over the return of Rob Van Dam. Van Dam was sure to accomplish a great deal in his new run with the WWE. Unfortunately, nearly a year later, we’ve yet to see RVD do much.
It’s no secret that WWE is more youth driven than ever. They’ve been bringing up more young talent from developmental and the company has received a massive redecoration of the roster. Fresh talent such as Daniel Bryan, Seth Rollins, Roman Reigns and Bo Dallas have taken over our television screens.
In a youth driven promotion, it is a no brainer than veteran talent should put over these young guns and help build them up. A fresh face beating a seasoned veteran gives that young star credibility. This is one reason RVD was brought back, I believe. WWE is short on veteran talent. Chris Jericho, who was more than happy to put over young talent, has left for other endeavors again and names such as Randy Orton and John Cena rarely put over young talent properly.
Rob Van Dam is a credible name that helped build the generation of hardcore in the 1990’s. His signature style of martial arts mixed with high flying moves cemented his spot among the nation’s top stars. Sadly, the modern WWE target audience is too young to know much about RVD.
The problem that arises when RVD is set to put over a young star is that the main audience have been told about his past success but they have not seen RVD’s potential. At age 43, he is certainly past his prime. The star can still move in the ring and is quite entertaining still but fans haven’t been given much reason to care about him.
To really give him leverage in helping younger talent, he should be given a solid push before putting over any young guns. If he were to dominate for a while before being taken down, it’d mean more when a young talent did beat him. As of right now, he seems to be nothing more than a glorified jobber.
Is it too late for the WWE to turn this trend around? Could Rob Van Dam be of great use to the roster if they’d use him correctly? Rob Van Dam is talented enough to pull off any task laid before him but the younger audience needs to see that before they see him suffer loss after loss.