Here’s a guide on how to write a good review on Amazon.
First of all, why write reviews on Amazon?
I personally write reviews on Amazon and one of my reasons for doing so is because I like being able to warn others about faulty products. Amazon not only directly sells items but also offers a marketplace as well. This means that there are a lot of different companies selling a lot of different products. There have been a couple of times where I’ve bought a product from the marketplace and received a faulty product. One particular case was when I bought a replacement battery for a phone that I used to have. The battery ended up malfunctioning and burning me when I touched the phone. I was able to put that information into a review that I wrote with the hopes that it would help and warn potential customers.
Another reason why I write reviews on Amazon is so that I can receive free samples and products from companies. If you are a good reviewer there’s potential that you can receive products directly from different companies. There are two ways to do this directly with Amazon. Amazon lets you have your own reviewer profile where you can display your email address. I have received emails from various companies offering me a sample in exchange for my unbiased review. Another way to receive free products for reviewing is being apart of the Amazon Vine Program. This is an invitation-only program but if you write a lot of helpful reviews on Amazon you have a great chance of being asked to be apart of it.
Headlines are the most important thing.
The headline for the review is the title. It’s the first thing potential customers will see. You want to write a headline that catches other people’s attention to direct them to your specific review. In my reviews, I like to make the headline a quick basic summary of my review. For an example, when I wrote a review about a litter box that I had bought, my headline read “Big litter box that keeps everything in.” This lets people know directly what size the product is and what it mainly does. It’s simple and straight to the point.
How and why this product works for you.
When you start your introduction you want to say why you bought it and what you are using it for. This will let others know exactly how the product is used. For my litter box review I started my review off with “I have a Dutch rabbit and I needed a litter box that would keep all of the litter stay in the box”. I then went into specifics with measurements. People love measurements and specific details written in a review. When buying products online you can’t physically see or feel the product. That’s why there are reviews. If you explain in great detail about the product it will help customer’s decide whether or not if they want to buy the product.
After describing the product, it’s best to state who would get the best use out of the product. For my litter box review I stated that this was a perfect litter box for medium and smaller sized rabbits. I made sure to state that anything bigger than that would not work. My review makes it so a person that has a large rabbit would know immediately that they shouldn’t be buying the litter box because it would be too small for them.
Lastly explain your rating.
I like to finish my review explaining exactly why I rated a product the way that I did. For my litter box review I gave it 4 stars out of 5 because in the picture for the product it was showing a white litter box where I ended up receiving a blue one. Since I didn’t have any other complications with the product I gave it a high rating. I did not give it a full 5 star rating due to the seller’s listing being technically wrong, because of the color situation.
Other Amazon customers can up and down vote your reviews based on if they feel it’s helpful or not. I myself sit around the higher 80% to lower 90% range at all times for all my reviews. You can’t please everyone and it’s practically impossible to have 100% helpful votes. If you do write a lot of helpful reviews you are not only helping out other customers but are also having a greater chance of getting the “freebie perks” that I mentioned at the start of this article. I depend on reviews left on Amazon from other reviewers when I buy products. It has helped me make decisions on whether or not to buy something so I like to think that writing my own reviews can help out other people as well.