As an experienced children’s pastor, I see the value of a good promotion. A children’s ministry promo will bring some amazing results like attract new families, build a habit of regular attendance and expose your ministry to the community. However, just having a promotion to be having one isn’t desirable at all. If you are going to spend the time and money on a special event it needs to bring in dividends, right? In my experience, learning how to hold a successful promotion for a children’s ministry is crucial! Follow these keys for the best results.
Keys to Holding a Successful Promo for Kids’ Ministry
Take a look at what you have. Did you recently receive a large donation of backpacks or candy bars? These make the perfect gift for a promotional giveaway. Every promo begins with an assessment of what you have. If you plan to reach 100 kids, you’ll need prizes for everyone. In some cases, you may have to determine a budget so you can purchase promotional gifts and giveaways.
Time the event carefully. How many times have I started planning an event only to discover a wedding was being held at the church that weekend or a national holiday would be too near the date? (Too many times to count.) Take your time and select a good date before you begin advertising.
Keep your promotion for children’s ministry simple. A complicated incentive plan will only turn off people who are thinking of attending. Keep your promo easy to understand.
Create a Facebook event. I love this social networking feature! For every event I host, I create an event page. I invite everyone on my ministry “friends” list and ask them to “share” the event.
Gather your team-and get them excited. If you don’t have a team, you won’t get much done. For a successful children’s ministry promotion, you need a small group of volunteers to help you. You’ll need to think about crowd control, giveaway distribution, teachers and game leaders.
Keep your word. Don’t promise kids something if you aren’t sure you can deliver. Never say, “We might see…” or “I might be able to…” If you don’t know, don’t promise. Breaking a promise will put your ministry in a bad light.
Start on time. Not a lot to add here, just start on time.
Plan the follow up before you start. One of the goals of a promotion is to get in touch with new people, new kids, new families. Have them fill out a brief (uncomplicated) registration form and follow up afterwards. Tell them how much you appreciate their attendance and ask them to return.
Always take them to the next event. If you wrap up the event and fail to advertise the next event or an upcoming children’s church activity, you’ve missed a golden opportunity. Don’t do that! Invite the crowd to attend another event at your church, preferably one scheduled to be held in the next two weeks.
Not sure what kind of promotion to hold? In a recent blog post, Outreach Ideas: Giant Candy Bar Giveaway I share some tips from my most successful promotion to date.