Do you know how to get out of a creative rut when you end up seemingly doing the same creative tactics over and over? Anyone who’s employed creativity into their career experience that at one time or another. Some people know how to get out of those ruts, and others get stuck in them for years before finding their way out. In the business world, the latter solution isn’t an option if you want to keep customers interested in you.
While tradition is still appreciated by consumers in the business world, they also don’t want to frequent a business that seems creatively stale. Here are some things you can do to help get your business out of a creative rut and bring some fresh air to the company. You may have to do it just for the sake of your employees if not for keeping yourself relevant to future customers.
More Personal Engagement with Customers
With more personalized relationships developing between businesses and customers in recent years, you should work on bringing your customers closer to your business. Having them personally involved in certain business aspects can help them feel like one of the family. It also provides an opportunity for your team to get out of a creative rut by coming up with ideas of how customers can be utilized.
One idea is to ask your customers to show how they’re using your product as a free way toward marketing purposes. You have the best of all creative worlds when you can see how customers really use your products while being able to use it for potential marketing gain and future business direction.
Even better, you could hold a contest and have customers post creative pictures on Instagram of how they use your product in different ways. It has to be kept safe, of course, for people to view at work.
Having Outside Creative Advisers for Added Insight
When you rely just on your own team to come up with ideas for years, things are going to inevitably become stale. Especially when none of you have time to see the world, you may not really understand what kind of creative ideas can help strike a chord with the public. That’s why you should hire or consult with other creative advisers out there who can give you some real-world input. Consultants can be valuable because they aren’t on a payroll. You can pay them for just helping solve a creative problem your company currently has.
Taking Your Employees to Different Places
Entrepreneur.com recommends you move your employees to where you want them to be. Sometimes staying in the same facility for more than a few years (if not more) can place everyone in a routine that prevents any fresh thinking. New environments can reset the brain and bring new perspectives you may not have had staying in one place.
It’s all going to depend on the nature of your employees. Some may prefer tradition and staying in one place while maintaining a high level creativity. But listen to what your employees want and if they’re facing a creative deficit as a result of too much routine. Consider moving to a new location if enough of your employees complain about location issues.
Above all, provide some time for employees to brainstorm for ideas. Brainstorm meetings can be very valuable in a work day and bring ideas to the table that otherwise wouldn’t be brought up in a normal business meeting environment.
Just be sure to have brain cell-enhancing food at your brainstorm sessions and not adhere to the doughnut plan.