Creating a successful YouTube channel is no easy task. It’s not going to happen overnight, unless you create a viral video (guide). The guide you’re about to read will show you how you can create a successful YouTube channel, get hundreds of subscribers, and thousands of views on all of your videos.
This guide will assume you’re starting a YouTube channel from scratch.
You need a few things for your YouTube channel before you start.
- A catchy name. Something people can remember. It should roll off the tongue.
- Some sort of attractive logo, mascot, or graphic.
- A niche.
Your catchy name should be used for when you comment on other videos, upload your own, and even post on third party (non-YouTube) websites. You’ll want your name popping up everywhere, so that people recognize it and see it wherever they go.
Your logo, mascot, or graphic should be something iconic. We all recognize the Apple logo, Starbuck’s crest, and Nike’s swoosh. It’s self explanatory.
Your niche is simply the genre that your channel will cover. Sure, it’s possible to have multiple genres, but I personally prefer sticking to just one. If you want to have a variety of videos, I recommend having one master-niche. A master-niche is something such as “sports” while a smaller niche is “rugby”. A channel about cats making funny faces is a small niche, while cats in general or comedy are much larger niches. Pick something you’re interested in.
Channel Design & Additional Features
You need to have a trendy channel design to look professional, and establish your authority on YouTube. Newer YouTubers make the mistake of having no cover photo, no profile photo, and no graphics at all. Remember, we need to make our brand recognizable! You can’t do that with only a memorable channel name, or only having a cool logo.
YouTube channels are like websites. Make sure you design it well – Maybe even pay someone to.
Additional features are supportive pages – Twitter, Facebook, etc. Make sure you have a page that used the same name/logo/design. This helps keep your brand memorable (as I’ve mentioned a few times now, this is one of the most important parts of being successful on YouTube) and easy to find.
How To Record Your YouTube Videos
Recording your YouTube video is a vital aspect of the process. Your video should include audio, clear video, and sometimes even supporting text/captions. It depends on what you’re making, but if you are recording your voice, speak clearly and edit out any long pauses, mumbles, “hmm…”, “uhh…” and “errr”s.
This is 2014, not the early 2000s. The quality of your video matters, a lot. People don’t want to watch a blurry video, and they certainly don’t want to go deaf from loud audio. Keep your audio at a normal level, steady, and make sure you upload in HD.
Uploading The Video
I’ll assume that you know how to upload it, but do you know how to fully optimize your video to get more views? Maybe not.
Once the video is uploaded, you need to set a title, description, tags, and thumbnail.
- Title should be catchy and grab people’s attention. Don’t title your video “YouTube Guide”, name it “Secret Guide for YouTube Traffic, in 2014”.
- Your Description obviously should describe the video, but also bring attention to your specific video – Especially when similar videos are right above and under you in the results. Be broad so you don’t exclude certain viewers!
- Tags let YouTube know what your video is about. Use as many descriptive tags as you can, even if only one person a month is going to search for it. Don’t make your video appear spammy though!
- The Thumbnail is one of the most important parts of YouTube success. What are you more likely to click? A video that has a blurry thumbnail, one that is showing a random moment in the video, or one that has a customized image that has the video’s title, description, and a related picture embedded? The latter, in most cases.
Here’s the thumbnail I used for the second part of a gaming guide I made.
Marketing Your YouTube Video
YouTube is owned by Google. While it’s not publicly discussed often, many experts believe that YouTube video results are shown in a similar way as Google results are. What this means is that YouTube video results are affected by SEO, incoming traffic, and marketing tactics.
Here’s the exact steps you should follow for every YouTube video you upload.
- Post your video on your channel’s social pages.
- Post the video on your personal social pages.
- Share your video with your real life and online contacts.
- Find forum posts that relate directly to your video’s topic. If I make the video “How to Rank High on Google”, I will find forum posts that have people asking “How do I rank high on Google?”. I’ll give them some basic information, then include a link to the video (or I’ll embed the video). This brings in views!
- Write related content. If you have a dog training channel, you could write a bunch of basic guides for training your dog, then embed your YouTube video (or link to it) in the content. You can then distribute these articles to multiple forums, or blogs. I have 10+ supporting articles/posts for each of my YouTube videos.
Check out my guide, How to Get on the First Page of Google, in 2014. Apply those methods to each of your videos.
This guide shows you the process I go through for each of my videos. Using these methods I have been able to get over 250 subscribers in just a couple months, and just under 100,000 total views. While it’s not a ton, it’s amazing for someone who has a channel about the game World of Warcraft (a smaller niche on YouTube).