Everyone and their brother seems to have a podcast these days. I have one. If I had a brother, he’d probably have one too. The technology available has made it so everyone can put on a podcast quite easily. I recently wrote about how putting on a podcast is much easier than most people think. In fact, I was able to start my own podcast for less than $100 (considerably less).
So now that you have a podcast, how in the heck do you get people to listen it?
Well, people can’t listen to your podcast if they don’t know about it. So you’ll definitely want to hit up your social networking sites. I’ve found sites like Facebook and Twitter to be a major help, but there are several other sites as well such as: YouTube, Instagram, Pinterest, and anywhere your potential audience might be. If your podcast is about horror films then you may want to find some horror forums and introduce yourself.
Get your podcast listed on iTunes. When iTunes added the podcast platform to their website it brought the world of podcasting to the mainstream. I’ve noticed about a 50% increase in plays since we got listed onto iTunes. I host my podcast through Podbean and they have a feature built right in that will submit your podcast to iTunes. I followed the simple instructions and my podcast was approved and listed on iTunes with 48 hours.
I would also suggest listing your podcast with TuneIn Radio. TuneIn also has a Roku channel, so we can listen to our podcast on our television.
Be sure to submit your podcasts to as many podcast directories as you can find. Here’s a nice list from our friends at Podcast 411. The more places your podcast is the more places it will be seen. Pretty simple logic.
What else can you do?
For one thing, you can keep at it. Most new podcasters end up quitting before they even reach their tenth episode. This is called “Pod-fading”. It gets frustrating seeing your show only get 30 listeners, but if you stick at it you will eventually get into the hundreds, maybe even thousands of listeners (unless your show is awful). Here is a nice article from Steve Stewart about pod-fading and how you can prevent it.
I would also suggest printing out business cards and handing them out to anyone you might think would be interested in learning about your podcast topic. You never know when the topic of podcasting (or the topic of your show) will pop up in everyday life so be prepared by having a business card handy. It’s much easier to hand someone a card than it is to get out a pen and paper and jot down a long website address on a crumpled up napkin and hope they remember that the napkin isn’t trash.
Make sure everyone involved with the podcast is as excited about it as you. I did a podcast a few years go and it failed miserably because I was the only one promoting it. My co-host, who is a pretty cool guy, just didn’t seem all that interested in promoting the show. He didn’t want to “clog up his Twitter feed” with ads. That always bugged me because I thought the whole point of putting out a podcast in the first place was to get people to listen to it.
People love contests. As a filmmaker with three award winning films under my belt, it was a no brainer to give away signed DVDs. Shirts are always a nice touch as well. Bottom line is that people aren’t going to create excitement for you, you have to make it exciting for them.