Perhaps the next big fashion trend exists inside your head. Bringing your fashion idea to life involves refining your concept before revealing it to the world. Whether you are an experienced designer or a newbie with a dream, selling your fashion idea will take determination and strategic thinking. Discriminating buyers want quality, eye-catching apparel.
Retrieving Your Idea
Conveying your vision to others is important. Fashion ideas that fall flat on paper probably won’t make it to store shelves. Create vibrant, detailed sketches that present your idea in the best possible light. The goal is to inspire confidence in your design so that investors want to see the finished product. Including details such as garment descriptions, price points and branding proposals can lend more credibility to your effort. Presentation is extremely important so hire an artist to render your deigns if you lack drawing skills.
Refining Your Idea
Getting fresh perspectives from fashion enthusiasts, designers and sellers can help you eliminate stale or implausible concepts. Stay aware of fashion trends by watching what celebrities wear and don’t wear anymore. Comparing your idea to real-world offerings can alert you to fouls and home runs. Avoid taking criticism too harshly as it can stunt your creativity.
Making Your Idea
Creating finished pieces allows you to show them to investors or sell them to buyers. Take the DIY route and construct your own products or outsource these tasks to qualified professionals. Consider your construction skills, budget and time constraints when making this important decision. Avoid making unrealistic promises that you will not be able to keep.
Showing Your Idea
Building buzz around your designs can make it easier to book sales calls or sell to private clients. Approach consignment shops and private boutiques that cater to your target market and ask them to display your products. Enlist models from your target market to wear your designs so that others can see your work in action. Coordinate fashion shows and invite fashion designers, buyers and fans to get influential eyes on your work. Creating a website can help sustain buzz and show your professionalism.
Pitching Your Idea
Convey the uniqueness, benefits and longevity of your fashion idea during your pitch. Present visuals such as sketches, photos, patterns or prototypes of your work along with your professional credentials or practical design experience. Forbes advises entrepreneurs to never claim they have everything figured out when answering questions during pitches. For example, Investors may request color or fabric modifications to align with trending fashion cycles or adjusted price points.