Growing a WordPress blog is an exciting endeavor, whether your goal is to build a brand, sell a product you created, or become recognized as an expert on a certain topic. Whatever your ultimate goal, a WordPress blog starts you on the right path. But to achieve your goals who need a fan base of loyal fans who love your content so much they do your marketing work for you.
According to Leena Rao of TechCrunch, since 2011 over 22% of the new websites are powered by WordPress. WordPress agrees with those statistics. According to WordPress.com 409 million people view over 14.7 billion pages every month. Since 2011, over 100,000 WordPresses are created each day. But how do you make your content stand out in this multitude of information? Below are three key steps to growing a WordPress blog and building a loving fan base to help you accomplish all your goals and dreams.
The key to growing a blog is a fan base of loyal readers, the kind of people who will comment, like, and share your content almost as much as you do! Having these excited readers is like having a clone of yourself who can accomplish more work in a day than you could ever cross off your to do list. When deciding how to attract followers, remember to focus on good quality, loyal readers who love your writing and want to become a part of your growth and success!
Target Your Message to a Sharing Audience
When it comes to social media and sharing power on the Internet, people have different levels of influence. For example, if my mother reads a blog that she likes, she will tell her co-workers about it (but probably get the name of the blog wrong and never remember the link). However, if my younger more tech savvy brother reads the same blog, he can instantly share a link on Facebook, or tweet about it to his followers on Twitter. If the content is specifically geared towards his major interests (upcoming movies, entertainment news, sports or celebrity gossip) he could even write a critique on his film review blog
Targeting the specific audience that is likely to share your content for you means finding people who are already interested in your topic. If they are already talking about your topic, even better! Use a Google search to find blogs, websites, forums, and social media communities where discussions are taking place about your topic if you don’t have a few ideas already.
Pinterest Group Boards
Another good way to attract interested readers to your WordPress blog is by participating in group boards on Pinterest. Images from your blog can be very useful if they create curiosity or help prove a point. Google “Group Pinterest Boards” plus your target content to find boards where people are already discussing your topic. I googled “Group Pinterest Boards Writing” and was immediately connected to seven boards where I could learn more about writers, writing, and writing prompts.
The benefit of an established board is that the board already has a core group of followers. You start with a potential fan base of thousands just by adding your content. Once you are sure your content is on target with the board’s topic and appropriate for its audience, find the board’s contact information for members who would like to contribute. You can also leave a comment on a current pin requesting someone invite you to join the group.
Having loyal fans means your content spreads faster than it ever could with you marketing yourself. Loyal fans are more valuable than casual readers and you should target them specifically to help your WordPress blog grow that much faster!
Leena Rao, “WordPress Now Powers 22 Percent Of New Active Websites In The U.S.” TechCrunch
“A live look at activity across WordPress.com,” WordPress