Big data continues to evolve and factor into how we’ll be processing information and using it to predict the future. Out of everything covered, minimal analysis has been paid to what the big data impact will be on the automotive industry. With devices already being placed in some cars that track our driving habits, we’re already bringing big data along with us on the road to help manufacturers and marketers figure out what to do next.
And figuring out what the cars of the future will look like will hinge an incredible amount on what all that big data ultimately finds.
Technology company CSC mentions that conceptual designs of cars are going to be based on big data results taken from tracking devices. Car makers will be able to check safety data to help influence aerodynamics and other safety features in future cars. That could potentially change the interior or even exterior of what cars look like to aid in general vehicle performance.
Yes, you can feel proud that your own statistics may help the cars of the future rather than someone inventing from scratch on a drawing board.
Big data is even being implemented in the auto plants where cars are produced. By calculating data there from past manufactures, they can determine what needs to be tweaked to make things move faster. Thanks to big data, manufacturing plants may be designed to help cars get made even faster as demand ramps up for the new designs mentioned above.
The only thing we can hope for is that people are still at the helm of making those cars and not artificial intelligence.
How Marketing Will be Affected
Marketing is a key area that big data is already influencing in the world of business. It’s going to be no different in the world of cars where data from consumers will determine exactly what those consumers want before they essentially want it. You can best describe big data that way in its general principles, even though the data it’s reading has to be accurate to avoid making mistakes.
All of the marketing campaigns and slogans of tomorrow will likely come from the big data being read off of you right now.
The Pricing of Cars
You can place price alongside the marketing aspect. While big data will determine marketing tactics, it’s also going to determine how to price cars based on cumulative consumer wants and needs. If it’s found out we’re willing to pay a little more for something better, it’ll help set a price most people will think is fair.
Eventually, big data could find out that cars are just too expensive for average consumers. With electric cars still quite spendy, big data could help bring a shift in lowering prices so just about anyone can afford to buy one and finally make them mainstream.