In as short of a time as 10 years ago, or definitely during the 1990s, real estate agents couldn’t rely on all the bells and whistles of the Internet to truly sell a home prior to new homebuyers seeing it in person. These days, however, the first step and calling card to showcase a fabulous home is online: As the listing agent of a piece of property, you’ve got to make it look good in order to entice buyers to buy.
In fact, a recent episode of the popular reality TV show titled Million Dollar Listing New York featured real estate agent Luis D. Ortiz balking over the whopping $25,000 fee that one particular service planned to charge him to create photo-realistic renderings of a multi-million dollar condo that hadn’t yet been created out of three smaller apartments. If a super-rich guy like Ortiz would hesitate over paying such a fee, it makes sense that average agents that aren’t featured on reality shows as the top echelon realtors would seek out less expensive ways to garner photos and videos that practically sell the homes on their own.
How to get your real estate photos done cheaper and faster
The problem that some sales professionals face are two-fold: First off, their strong suit might be sales, not technical tasks like Photoshopping images – and secondly, they might not have the resources of a large agency or plenty of funds to pay for a typical firm to create such goodies for them.
That’s where the creativity of using the following online resources can truly help:
Option #1 – Hire an online firm and outsource the home video tours and photo creation needs
The World Wide Web moves so quickly that many realtors may not realize there exist websites like Video Caddy, which will create everything from real estate video tours to photographic image updates and more.
Therefore, research the options to gain the desired photo and video needs at reduced prices. Investing in professional services that provide quick turnaround times can make the difference between a sale made and a sale lost.
Option #2 – Pay an individual contractor to do the work
If you’re willing to take the risk, search for a knowledgable person on websites like Elance or oDesk to create your home-selling videos and photo renderings, but keep in mind that you tend to get what you pay for, especially when the super-low price seems too good to be true. Make sure the individual has a beautiful portfolio of previous work and enough client testimonies to ensure they know what they are doing.
Option #3: Ask a technically-minded friend or exchange services
If you truly don’t have any money to invest in the previous options, as a last resort, you can tap into the resources of any close friends or relatives you have that know their graphic design, image-editing and video-editing stuff to help you. Feel free to barter any services in exchange that might be beneficial to them to make up for the freebie offered – or at the very least, buy them dinner after the sale.
In the end, the time you take to provide potential homebuyers with quality videos and images should come back to you tenfold in the amount of homes you sell and commission amounts flowing into your bank account.