Writing a job description of what your company does seems to get short shrift much too often, hence making job-seekers more frustrated than they’ve ever been. Why so many companies don’t write decent job descriptions is a mystery if they want to attract the best employees. Some of those excuses may be that they simply don’t have time to write anything better. Other times, it may be that the job is just a throwaway they expect will have perpetual turnover.
But a bad job description isn’t always found with jobs from the worst end of the employment spectrum. Major companies sometimes post job descriptions that are too vague and leaving those applying for it scratching their heads over what’s really wanted.
Has your own company been looking for a perfect employee, and do you keep getting candidates that don’t fit the bill? The job description you’ve posted in newspapers or job reference sites may need some better writing to give some appeal while also branding your company.
Using Targeted Keywords
While SEO doesn’t apply to job descriptions in a newspaper or job-listing site, you want to use keywords and phrases that immediately catch the eye of the talent you’re trying to seek. Make it clear that you’re looking for fresh talent in the tech field, in retail, or in someone who cares about working with a green philosophy. Also emphasize things you don’t want so you don’t waste the time of people who apply. You’ll only waste your own time interviewing candidates who take a chance thinking they may fit in when they really don’t.
What Qualifications Do You Really Want or Need?
Another thing to make clear to job seekers is what qualifications you require over what you just prefer. That gap between the words “required” and “preferred” is a large one. Using the word “required” will help weed out many candidates who may not have certain skills. If you use the word “preferred”, count on getting multiple candidates who may have only one or two needed skills, but not others that you absolutely need.
Eliminating Lengthy Job Descriptions
This works the same as it does in using text on your personal website. Keeping a job description as short and to the point as possible is going to help you gain more candidates, simply because they won’t be overwhelmed at countless words. Some companies still get away with writing lengthy job descriptions, mainly because it sets up a psychological response of making the job look too stressful. When you list every duty required in the job, you risk getting a weak response, particularly when the wage isn’t conducive to that much responsibility.
Talking in a Voice That Helps Brand Your Company
You’ll still find far too many companies out there that write job descriptions in an overly buttoned down way. Open up and write the description so it shows the company voice. Even use some company phrases that you’re known for to give a sense of personal branding so you make the process a friendly invitation rather than drudgery.
Through the branding process and clear language, those applying can envision what it’s really like to work for you. This makes for better interviews because they’ll come prepared knowing what to expect and ready to show you that the talent pool hasn’t shrunk to just a small, rare few.