Interactive digital projection systems have been around for a few years, though typically used in other contexts away from the world of marketing. For instance, Texas Instruments and 3M developed digital projection systems that have been used for interactive purposes in the classroom. They create a virtual whiteboard that allows students and teachers a chance to use a touch screen or remote method to interactive learning.
Then there are larger interactive projection systems that are being made available now for use in various industries. These allow digital projections on floors, walls, and other surfaces that respond to the interaction of people. This type of technology is still fairly new to use for businesses, and it’s mostly been too expensive for midsize companies. Corporations, though, have been using these interactive projections as major promos at events and trade shows.
You’ve also seen large-scale floor projections at places like the opening and closing ceremonies at the last several Olympics. We have to assume the mass projections of water and other illusions of depth are more than a little disorienting to the interacting performers.
But things might be changing in making these interactive images available to midsize businesses. While it may be out of reach to the very small business right away, the technology is slowly becoming as affordable as all hi-tech technologies eventually become. Once it’s accessible to everyone, marketing potential is going to open up new and imaginative possibilities that brings new meaning to customer retention.
What Marketing Ideas Can Interactive Projection Bring?
With the ability to project these images on a floor and a wall, you can turn a particular space into the illusion of another location. Water is one common digital feature that frequently provides the option of interactive sea life. There’s also interactive space scenes or natural landscapes capable of being projected convincingly on any size floor or wall.
What makes this concept even more useful is that the software usually has customizing capability allowing personal branding opportunities. A chance to use your logo in an interactive way is one of the best marketing methods you can ask for when surrounded by scenes that provide a near virtual reality experience.
However, it doesn’t just stop with floors and walls. Some companies are providing technology that allows projections on irregular surfaces and virtual reality options.
Virtual Projections and Interactive Virtual Reality
One company in the U.K. is providing state-of-the-art projection technologies to everyone that goes beyond projecting on square surfaces. Using concepts like projection mapping, you can place an image of a logo or other image over objects with complex surfaces. The software shapes the image so it appears it’s been painted on items rather than projected.
This company also provides virtual reality options where visitors can interact with VR characters on a big screen. It’s a technology already being seen in some video games here in America, though U.S. businesses have yet to see the potential.
While some American companies provide this technology, it’s not always priced for complete affordability. Regardless, you should think seriously about using digital projection systems for your own business if you can find affordable options. Within a few more years, it’s going to be much more mainstream and likely change the marketing landscape.
Yes, this may mean having to chase your customers out because they’re too busy interacting with your projection designs. Then again, it might be challenging to imagine customers taking those images for granted within another decade.