LinkedIn is one of the fastest growing social networking sites specially formulated for people in all types of careers and businesses. Ever since I signed up for a LinkedIn account, I had been contemplating on how it would directly benefit my travel company. It occurred to me that I could actually find potential customers in my circles while I socialized and engaged them in productive discussions.
Interesting Group Discussions
I actually got my first LinkedIn customer when I started a very interesting discussion in one of the groups to which I subscribed. The discussion was all about a contrasts between my travel services and my competitor’s. Afterwards, I made an attempt to take the discussion to a personal level with the members of the group. I then made a mailing list through my LinkedIn account template and passed it on to the prospective customers. The message provided distinct information about my products and how they can be obtained. The people I contacted already know me through the group discussions, so they did not mind getting a marketing message from me. In a nutshell, this is how I got my first new client using LinkedIn, when one of the recipients called my 800 number and booked a vacation to the Bahamas.
Great Profile Description
On another occasion, my profile description helped me get a new client. On reading about my experience in travel and tourism, a LinkedIn member contacted me and said he was confident that my professionalism matched his needs.
A new client once sent me an email and told me she had gotten my email address on LinkedIn. Prior to that, I had used the free banners on LinkedIn to showcase the details of my products, with a back link to my company website on the banner. When she clicked on the link, she landed on my website where she subsequently found my contact information. She has since been a regular client and books vacations with her family to Europe at least once a year.
It’s Who You Know
At one time I leveraged association with a celebrity I happen to know at a personal level. The local celebrity is a regular client and happens to have numerous friends in his LinkedIn circle. I was certain that most of his friends would be interested in his lifestyle, so I asked him to share a picture of one of the tips he books through my agency in his status update. By the end of the day, the traffic to my website tripled.
These are just a few ways I use LinkedIn to promote my travel agency. I have some great testimonials from past and current clients, which helps to make me a trusted resource.