Digital projection systems in business marketing technology are starting to become more accessible and affordable in a time when visual marketing is everything. While many of those projection systems can allow you to project digital images on floors, walls and other complex surfaces, a similar technology is a holographic foil that allows you to show off holographic images on glass or acrylic surfaces in your store. The technology behind it is an engineering wonder that allows for vivid holographic imagery without any technical errors.
It’s the use of these, though, that can turn window dressing into a new and unique experience for consumers passing by. And holographic foils aren’t limited to window displays if you’re into using point-of-sale display concepts.
How Does the Foil Work?
Holographic foils are thin sheets of material with an adhesive side that enables them to be stuck onto any glass surface. It doesn’t matter which side you use because viewers will see the same correct image from the front of the window outside or when viewing inside your building. The foil projects a previously produced holographic image that looks nearly as vivid as virtual reality. Clarity stays vivid because the foil doesn’t wrinkle or scratch easily so damage is never a problem. Foils are also made so drop shadow isn’t a factor, hence providing more visual detail.
For extra convenience, holographic foils are easy to cut so they can be shaped for complex surfaces. While many stores use them in windows as a new form of holographic window dressing, the foils don’t have to stay there. They can be used on acrylic surfaces within your store to complement point-of-sale displays.
New In-Store Marketing
Point-of-sale displays used to be nothing but cardboard made into an appealing shape, and perhaps a complementary video to provide some interactivity. While many of these displays showed off how much creativity you could squeeze out of a cardboard display, using a holographic foil to replace it is becoming a new trend. The sight of a hologram next to a new product you’re pushing can give a new kick to marketing that mesmerizes those not used to seeing similar technology.
Regardless, what you place in the holographic images will still make all the difference. The hologram may bring a wow factor now, though it won’t last forever. You should start thinking of content so you’ll be able to hold the attention of a fickle public. This usually involves hiring models to demonstrate your product so consumers can get a near real world look at how the product is used.
Traveling with Holographic Foils
You don’t have to limit yourself to using holographic foils in the store either. If you’re traveling around for trade shows or other events, the foils can be easily set up on the same type of surfaces. The projection system is also very portable and can bring this technology to parts of the world that haven’t yet seen holographic marketing.
Even though holograms are nothing new, will holographic foils become the new marketing method to bring product realization to more vivid life? Launching new products usually requires convincing a consumer it can work outside the box, and holograms bring it the closest to virtual reality. While virtual reality will probably be here before the end of the decade, it’s well worth investing in a holographic foil in the meantime to get ahead of the marketing herd.
Plus, a holographic model demonstrating your product is about as good as its gets to remove the stigma of a high-pressure salesman pestering consumers to gain a commission.