It has been quite common now a days for organizations and companies to print their own custom T-shirts for promotional purpose. The trend of printing T-shirts for promotion is quite old, but still going strong. We may across websites or stores giving away free T-shirts or even giving it away for very low cost, then it is an indication that these printed T-shirts are for promotional purpose, unless they are plain. Companies give away T-shirts as prize for buying a product.
T-shirt promotion is quite effective and long lasting. Whatever way the T-shirt is distributed, a promotional T-shirt is going to work the same. Because people like free stuff, a lot of these T-shirts get sold or taken away pretty quickly, in large quantities. It being free makes people want to wear it even more. Who knows how long the T-shirt would be used? May be a months, or even few years?
Unlike the large banners and posters used for advertisement, printed T-shirts do the job quite effectively and they do it for much less cost. People wearing the T-shirt may go to places where the company may not have banners placed. It could even be worn at places where the company does not exist thereby attracting attention of new potential customers.
People also wear these T-shirts at casual events, like meet-ups, where people with similar interests gather to discuss on different kinds of stuff. People may easily notice that free T-shirt and read whats written on it. Such publicity is desirable and gives a boost to the business. Printed T-shirts are not only given away by business companies but also by not for profit organizations to spread valuable messages which may benefit the society.
Thus, T-shirts are an important tool for brand recognition and takes the business to a whole new level with long lasting publicity, which is indeed very effective.
Now, one must remember that giving away just any T-shirt will not be a good idea. There are many companies doing T-shirt publicity. If you want to enter into this region, then it is highly advisable to design a T-shirt which stands out from everyone else. It is not necessary to have a very complex design on the T-shirt, so complex that it makes it look ugly. Such a T-shirt would never get worn! The design can be a simple pattern optimized to catch anyone’s eye who passes in front of it. Sometimes, the simplest designs are eye catching rather than a mess of colours.
There are a lot of printing companies out there in Germany who do the job of printing a T-shirt www.inetprint.de is one such website which gives a hefty price cut if the order is huge. With 3 colour print for 2000 T-shirts will only cost EUR 0.38/T-shirt. The cost varies depending on the number of colours used. Whatever it be, there is a huge discount for large orders. Additionally they also have facility to create different kinds of designs such as embossing, iron-transfers, etc. You also get to pick the fabric of the T-shirt. Germany is a place where people are quite fashion conscious (especially in cities) and if you are targeting German market then it is advisable to create good quality T-shirts for your next brand recognition campaign!