There’s a lot of talk about Search Engine Optimization (SEO) in business these days. If you’re like many, you’ve heard the term before and you have a general understanding that it means doing behind-the-scenes “stuff” to the website that helps raise its visibility and ranking on the results page of search engines like Google, Yahoo, Bing, etc. The higher the ranking and the more frequently the site appears on the search results page, the more visits that website will likely receive from search engine users. The more visits, presumably, the more potential business a company has the chance to attract.
There’s a lot more involved, of course–there are companies whose sole service is to provide SEO consulting to small companies such as the one for which you work. The really good consultants know their product inside and out (which is why they charge a shiny, pretty penny for that knowledge), and their advice can indeed have the end result of bringing the company more business–so your boss may sooner or later opt to hire such an expert. If you’re that savvy, empowered admin upon whom the boss heavily relies, chances are you’ll be in on those meetings. Some of the items on the consultant’s To Do list will likely fall into your lap anyway, so why not take a few minutes to educate yourself as to what a well-optimized website should look like behind-the-scenes so that you’ll have a better understanding of what to expect? [Bonus: it’ll also make you look good because you’ll know just the right things to say and questions to ask in those meetings.]
A simple way to do this is by using a website monitoring tool such as Woorank.com to obtain a review of your company’s site. Simply plug the URL address into the search field at the top of the page and submit. The process begins right away and is done within a couple minutes or less, depending upon how much content lives at the website. Woorank will grade the website on a 100-point scale that represents what they call the “Internet Marketing Effectiveness” of the website at a given time. The average score is 50, so take note of where your company website falls therein.
The review also tells you where the site is doing well, where there is room for improvement, and any errors it determines that need to be fixed. Following that analysis is a list of recommended priority tasks that will help the overall internet presence ranking of the site. Taken into consideration as well are social media impact, mobile optimization, and some SEO basics related to your company’s website. There are other details in the report; run yours and check them out! [Note: Woorank currently only provides one FREE review per week, so be ready to print your report off before navigating away from that page, as you may not be able to search again if you leave the site before printing.]
Here’s a tip in regards to that report though: be discreet about how you use it when interacting with an SEO expert. There’s much more to the process than printing off a document! Besides, he or she will have data of their own, and it will likely be much more detailed. So use your limited results instead to educate yourself beforehand, and to perhaps begin a To Do list of tasks you can anticipate being handed off to you–contacting your webmaster for help with making the website mobile-friendly, for example.
There you have it. Stay tuned for more ways you can help your boss build his or her small business.