Social media can be a real chore for some businesspeople who may not have the time to do any marketing there. Likewise, they may simply not enjoy the process of hanging out on social media, which might seem sacrilege in a time when it’s a part of life. It’s these scenarios where you may have to strongly consider hiring someone to do social media marketing and interactivity for you. But is that a bad idea when people are starting to look for more personalization in the business-customer relationship?
Hiring Someone to Run Social Media for You
If you’re a larger company, your responsibilities as owner are going to preclude spending too much time on social media interacting with prospective customers. However, even a small business may have the same issue, and it’s going to be more of a challenge to hire a social media expert or agency due to a limited budget.
The benefits, though, can still be substantial in hiring a social media expert. You’ll have someone who already knows how to interact well with people online and the techniques that help in the proper engagement.
Conversely, it can also potentially backfire despite the industry knowledge. While you’ll be saving time, a sense of community and a sense of personalization could be diminished.
What Could Potentially Go Wrong
Hiring one or a team of social media experts might not be always the best plan, because they may not always understand what’s truly going on in the business day by day. Particularly with an outsourced social media strategist, BizJournals.com says that keeping them updated on changes or other small things in your company can be a problem.
In some cases, you might be better off hiring a social media consultant who can come in and train people employed in your company to do the job.
Benefits of Having Staff Run Your Social Media Accounts
With proper training from consultants, your staff can get the inside knowledge of how to properly interact with customers on Twitter and Facebook. They’ll also be more in the know of what’s going in the company through employee meetings. It’s not always possible for an outside social media team to join in on your meetings every morning, so your own staff may help save the day.
The major drawback to having your staff take over your social media accounts is the fear of one of them posting something questionable. There’s already been some examples on Twitter where hired internal staff running certain prestigious accounts end up going on rants or saying something they shouldn’t.
It’s one reason why you should have a way to monitor what’s being said on your social media account every hour. With mobile technology, you can even do that yourself while on the go. Don’t be like some CEOs who might let things get out of hand for hours before someone notices anything.
Bringing Some Personalization to Social Media
You should bring some personalization to social media on your own at least once in a while. For a small startup, you should nurture customer relationships on places like Twitter from the beginning. Once you do, your customers will appreciate that you brought more personalization to things and stick with you. And it doesn’t hurt to step in and post messages on your social media account once in a while. If just once a week, customers will know you’re still interacting with people and not holed up in your corporate bubble.
Your staff can also be trained to bring that same sense of personalization. By replying directly to people and using their first name, they’ll foster a sense of friendliness and openness you’ll need as a company in order to gain and sustain credibility with customers.