So, you think hipsters always wear skinny jeans, ironic tee-shirts, and funny hats with faux beards attached? Think again. The newest hipster trend is “normcore” which, as you would expect, eschews the “look at how weird I dress” aesthetic commonly associated with hipsters in favor of a more, well, normal style, or lack thereof. It’s hard to tell if these hipsters genuinely think the “normcore” look is flattering or if they are doing it ironically, but one this is for sure: normcore fashion is here to stay…for a bit.
What the heck is this normcore, you speak of? Imagine the most anonymous Middle America wardrobe possible and then blander. Think Jerry Seinfeld, or Tim Allen, or George Lopez, or Steve Jobs. The idea is to wear the most generic clothing possible and to look like a tourist from the Midwest without drawing ANY attention to your clothes or yourself. Avoiding corporate logos and the advice of GQ is key when becoming a normcore type hipster.
Plain is the objective here. Graphic tees, shirts with ironic sayings, flashy pattered club shirts, and designer logos should be avoided if you want to rock the normcore look. Stay away from fitted shirts that show off your physique since “showing off” is fundamentally at odds with the ideals of normcore fashion. Solid button-downs with a “one size fits all, but no one truly well” cut are what you should be purchasing when assembling your normcore wardrobe. House brand shirts from mass-market department stores are a great starting point.
Mom Jeans Are So Normcore. Dad Jeans, Too
Skinny jeans and those designer jeans with embellished pockets should be avoided if you are trying to get that normcore look that is all the rage with the kids these days. Mom, or dad, jeans are what you want – not too baggy, not too tight, but just right. Relaxed fit jeans with a higher waistline are total normcore so look for some ’80s/’90s style Levi’s 505 jeans in a stonewash. Khakis will work, too, but make sure that they are not fashion-forward fitted khakis with flat-fronts. Pleated khakis that billow are also a normcore staple. Pete Carroll agrees.
Jerry Seinfeld Was Normcore Before Normcore Was Mainstream
You know those white sneakers that Jerry Seinfeld wore on “Seinfeld”? That is the quintessential normcore footwear for the hipster trying to jump on the normcore clothing bandwagon. Comfort is key here so worry less about style and more about cushion when shopping for normcore shoes. The rest will just fall into place since comfort and anonymity are the ideas underlying the normcore movement. Tevas could be rad for the summer normcore look, as well.
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