I recently came across an article on mashable.com entitled iPhone-Connected Jewelry: Wireless Security Alerts, High Fashion. The author, Adario Strange, explores the emerging concepts of Cuff, a new brand that is attempting to seamlessly merge technology, innovation, and design. He explains, “The CuffLinc is a small, waterproof black device embedded with an accelerometer offering a Bluetooth link to your smartphone.”
Basically, you sync up your accessory to your iphone and are able to program an alert to be sent out from your phone, to your emergency contacts, all at the push of a button, should the need arise.
On Tuesday, the company released it first line of modern jewelry, with a practical side. Cuff’s jewelry has embedded technology that is incorporated in a such a subtle way, that the item blends in to day to day accessories. From key chains to cuff bracelets and necklaces, the line offers a versatile way to incorporate Cuff’s alert system in a way that is just as fashionable as it is practical.
According to Deep Sood, the company’s founder, “The merger of fashion and function if the bigger idea”.
Does anyone remember those infomercials with a senior citizen sprawled out across the floor exclaiming, “I’ve fallen and I can’t get up!”? I remember being six and thinking how terrifying it must be to be stuck without any way to get help. (I also remember thinking how that tan square necklace was one of the ugliest necklaces I’d ever seen).
While reading this article, the first thing that came to mind was what a simple innovation like this could do for anyone with a health condition. Easily accessed and seamlessly incorporated, this innovation allows for a more comfortable alternative to the bulky life alert systems.
Though the Life Alert system has been highly beneficial and has saved many lives throughout the years, their bulky system comes with a certain stigma of old age. With Cuff’s new fashion forward innovations, anyone with a health condition can be provided with the security of assistance, without the inconvenience of wearing a noticeable square button around their necks at all times.
Another significant benefit is the ease of accessibility in moments where you may not have time to call for help. Most abductions happen in the blink of an eye, without any time to pull out your cell phone, let alone call someone.
With the accelerometer embedded in a keychain/necklace/bracelet, all you have to do is push the article, and a signal is instantly sent to your phone. This relays an alert to your family or friends (whoever you’ve selected) and tells them your location, the time, and that you are in need help. For anyone living in a city, driving a late night commute, or even coming home from a party at night, having a Cuff accessory could be what saves your life.
Though still in the early stages of development, these pieces have the potential to make a huge difference. You can go here and herefor more information on Cuff and their new line of products.
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