Content delivery networks are a technological service option that many businesses are starting to catch on to. While they’ve been around a while, growth in the industry is expected to jump exponentially in the next few years. GlobalDots says that could equal out to a $17 billion industry by 2017. The reason why is fairly clear: Businesses are going to be depending on quality streaming, live content to reach wider audiences all over the globe.
A content delivery network delivers on this front in more ways than one. It does this by consolidating various media tools that can help benefit the increasing demand for perfect video quality.
Creating a Global Network
The most significant quality to a content delivery network is the ability to quicken Internet speed to a global audience. As international markets become important to many businesses, being able to provide media services to them can mean a major boon. By relaying media through local points of presence, a streaming live event could technically be screened to other countries with few if any video freezes.
On a scale within the United States, it’s even more invaluable as businesses start to use more streaming media and feature live events. By using CDN’s, you can essentially start your own media network where clarity can equal that of regular over-the-air or cable TV. This isn’t to say you should start streaming sitcoms, even if some major names (like Denny’s) have already tried a web series.
Any service providing a content delivery network overseas is already doing you a favor compared to any other option. Beforehand, you had to go through separate media services globally that could essentially be blocked with local firewalls. China, for instance, has always been a problem on getting content through due to firewall restrictions. Many global content delivery networks are now set up to allow content through, as long as it’s within the guidelines of what’s allowed.
For most businesses, getting access to places like China is invaluable, particularly when you’re sharing something useful and not controversial. Services that provide these global networks can help consolidate the technology to eliminate any further need to go through separate entities.
Saving Money on the Media Consolidation
Without going through separate, complicated services, a business can use one content delivery network service for a recurring fee. That already cuts expenses considerably in trying to send content overseas. Domestically, it works just as well, and the various networks throughout the country can route content to specific places when a disaster occurs. This can be very helpful when you’re streaming a live event and one part of the country you want to stay connected to loses initial connection due to natural circumstance.
Now that the technology is here to get your content out there with perfect clarity, your only concern now is making sure your content is worthy of the proliferation. Hopefully, you can snowball the video content revolution of providing something creative and meaningful to match some of the best shows on cable TV or Netflix.