Foundation is so named because it’s the base of all your makeup. It should be applied to skin after your primer is in place. Do it well and your skin will look beautiful. Do it poorly and no amount of makeup you add later will fix the problem.
Perfect foundation begins with correct application. If you aren’t putting your foundation on the right way, of course the look won’t be right.
Start with foundation that looks about half a shade lighter than your skin in the bottle. Liquid foundation will dry on your face and darken just slightly, so you need something just a bit lighter than your natural color. Finding the perfect shade may be a little easier with one of those formulas designed to match itself to your skin time.
Put a dollop of foundation in the center of the palm of your non-dominant hand. With the tip of your finger, dot the make up on your forehead, down the bridge of your nose, at the crests of your cheeks, in the hollows of your cheeks, at the temples and on the chin.
Don’t smear the foundation on with a sponge or your fingertips. Most professional makeup artists use a brush to create a perfect finish. Use a light touch and sweep the foundation into place with circular motions.
Foundation should be used to cover your entire face. This means eyelids, jawline and everywhere else.
Foundation isn’t perfect without the finishing touches. Allow your foundation to dry a few moments after you apply it, and then use your concealer. The concealer should always come after the foundation. Dot it on gently and blend it into place with the tips of your fingers. Concealer should be one shade lighter than your skin, just a little lighter than the foundation you’re using. This gives you better coverage of flaws in your skin, but always blend well (especially around the edges).
If foundation is settling into creases and wrinkles in the skin, buff it out with a fine brush to finish it off flawlessly. Once your foundation is perfect, you’re ready to apply the rest of your makeup to create that perfect look.