If you’ve been one who’s put off using Google+ as part of social networking for your business, you might be missing out. While I (and many others) have touted how useful Google+ is becoming for marketing (especially for business meetings with Google Hangout), it’s not always known for being as visual as Instagram is. Google was astute enough to know that marketing a business is starting to become overly visual, and making videos is becoming the real secret to capturing attention. It’s one reason why new “Stories” option will bring a new movie quality to those who want to market their company or just themselves.
But if Stories looks overly familiar, you may have seen it before in one website that was just revamped recently due to being bought out by Yahoo.
Yes, if you remember the site called Vizify, then you probably remember one little amazing media feature they had that made it worth having. At the end of the year, they allowed you to compile all of your Twitter data it kept track of during the year and have it displayed in a video. After asking a few questions of how you wanted the video formatted, it played back all of your Twitter stats in a compelling music video style. As your chosen music was played, you could see who your top followers for the year were, what subjects you talked about the most, plus a pie chart of what times you tweeted.
As rudimentary as it was, it gave a professional video quality to part of your social media life that also managed to connect to others based on your top followers. It was a basic idea we didn’t see many others have available, and you have to wonder if Google saw Vizify’s idea and ran with it for Stories.
No matter if they did or didn’t, Google+ looks to improve on it by adding even more considering Google+’s comprehensiveness. With Stories, it’s only one piece of a larger pie where a person’s photos from the year can be compiled into a near professional short film. Their other “Movies” option goes more with the old Vizify video service that allows extensive multimedia with pictures, videos, and special effects.
Are these services going to become a great tool to show off what we accomplished during the year and for business to market what they’ve done? Don’t be surprised to see other social media sites eventually join this bandwagon that started humbly and may eventually turn into our own little production tool.
Compiling Who We Are in Video
With Instagram Video and Vine forcing us to give the essence of something in less than 10 seconds, will we be allowed more video production tools that do the same about our entire lives? With video resumes becoming popular recently, why not use Google+’s Stories or Movies (or something similar) and create a three-minute compendium of everything you are? It could become the new method of distilling your essence into a definitive resume for those seeking to hire you. Incorporating video and images in there only helps bring everything to life that other methods can’t. One of the most important is showcasing your social media life and proving you have a positive presence there since employers will be looking there anyway. Being open about it could help in your chances of being hired.
For the world of business, compiling everything your company has done at the end of each year can be a great boost to start off the next year. In fact, sending that video to new customers who sign up on your email list would be a way to convey everything about who you are from every angle. Complete with videos and picture about your background, no longer would you have to worry about figuring out how to convey something in seconds through Vine or Instagram.
Having this all from Google that perhaps was influenced from a tiny little site now acquired by Yahoo is an interesting journey. Nevertheless, anything done creatively in video is going to be the future of communicating online. When it can be done easily for you without needing to hire a production company, you’ve already come out ahead.