If you haven’t heard of Google’s +Post Ads concept, it’s shaping up to be the most significant development for online advertising in a long time. With so many using Facebook Ads as a way to get their ads into the crowded Facebook community, there’s a stark contrast between Facebook and Google. With Facebook’s ad format, those who’ve used their service have been stuck advertising within the borders of the great social network. Google, conversely, allows you to spread your wings around the net, along with some interactive features.
How +Post Ads Work
While still in the beta testing phase as of this writing, you can already see the golden path +Post Ads will bring to businesses far into the future. The reason is because you have access to Google’s network of websites where they place your ad for specific targeting. What makes this significant is that Google’s display network reaches about two million sites, giving you unparalleled marketing access.
Considering the goldmine potential, you can see why only select companies were asked first. On the other hand, letting them be the guinea pigs to see how it works might be for everyone’s benefit. Those selected are household companies like Ritz, Cadbury, and Toyota. What’s interesting is all of them have already reported an amazing 50% jump in expansion rates.
Regardless, when you join anything at Google, they’ve figured out a way to make it benefit them while also benefiting you.
The Google+ Connection
Before you can sign up for +Post Ads, you’ll be required to have a Google+ account. You’ll appreciate the connection, however, because you can integrate many of the Google+ features you normally use. One of those is the ability for people to leave live comments at the bottom of your +Post ad. This kind of innovation can give you real time results on what people think of your ads, plus give you the chance to interact back.
It also provides direct links to you website and Google+ page so you can make more connections in your business networking. This seems to be Google encouraging people to use their Google+ pages more for marketing, which is a good bet considering the unique ways to link up with associates or even outsiders.
Whether Google +Post Ads changes the landscape of online advertising will remain to be seen once it becomes available to everyone. As they continue to help businesses branch out into new territory to help themselves, Facebook will have to realize that advertising within their own boundaries is too small now in an ever-growing business climate.