Fortunately, many strategies exist in today’s Internet marketing world offering more ways to increase traffic to your website. One of the most effective continues to be article marketing. Article marketing is but one aspect of Internet marketing, with PPC, ecommerce, email marketing and affiliate marketing rounding out the most popular methods.
As you may already know, SEO (search engine optimization) techniques are vital to getting your website listed high in the search engine results pages. These techniques aren’t difficult but they are necessary if you expect to have any success in the Internet marketing field. Article marketing happens to be perhaps the best avenue for successful SEO results as well as providing several other benefits. There are at least four big reasons why articles are so useful for SEO purposes. They’re listed here in order of their importance.
Keywords and your niche
High quality keywords exist in virtually all niches and by not understanding what they are, you are doing yourself and your readers a great disservice. Keyword research is a vital part of SEO and you must learn and understand all you can about this. It’s the keywords and keyword phrases pertaining to your niche that attract visitors to your site from the search results pages. Think of keywords like this: Let’s say you’re looking for tires for your car. When you arrive at the auto shop, what is the first thing you say to the attendant? You say you’re looking for tires, right? You used the keyword, “tires”. Not, wheels, brakes, a tune-up, or anything else related to your car. When you said, tires, the attendant knew exactly what you were asking for. That’s exactly how search engines react to keywords in your niche. If you write your articles about the main keyword in your niche, the search engines immediately know what your article is about.
On the other hand, it’s entirely possible that if a person is searching the Internet for tires, the results pages might also list many other items related to “automobiles”. This might upset the person. To prevent this, keyword research has evolved and the search engines look not only at the keyword, but also other words related to the keyword. The term for this is LSI, or latent semantic indexing. The difference is when someone is searching for tires, they might be looking for dune buggy tires or motorcycle tires. If you include in your article related terms for say, motorcycle tires, the search results likely will list results related to these because it is assumed by your content that your article is about motorcycle tires.
Your best articles will continue to attract visitors
As long as your content is such that the information is useful to anyone at any time, you will continue to attract visitors to your website. This type of content is called “evergreen”. If you can create evergreen content on a regular basis, you’re more or less guaranteeing your website’s success in the future for work you’ve done only once! That’s a good return by anybody’s standards! Your niche will have evergreen topics, but you may have to do some homework.
Those sought after backlinks
Backlinks are an indication to the search engines that someone is interested enough in your content to place a link to your website on their website. A large number of these impresses the search engines, meaning they think your site is popular and will reward your site with a higher position in their search results pages. The higher your site is on the list, the more likely your site will receive more “hits”. Keep writing quality content and the backlinks are almost guaranteed.
Article marketing is very inexpensive
Writing articles is a very inexpensive tool for dramatically improving your search results rankings and it’s a great way to create your brand. In other words, once your readers begin to read your content, your style will become a welcome and anticipated experience. This in turn will increase your readership and encourage backlinks to your site without any urging from you. Note that only your best content will produce these results, so always be sure to provide your readers with great content.