There is something curious about this mobile app Game of You featured on iTunes and Google Play stores. This game made me ask the question. What kind of ancestry do I have? Does my modern day traits link me back to a place of time where nomadic warriors and creatures roamed the earth? Is this a personality trait game where this game promotes wellness? Two companies believe it is so.
Two companies teamed up together and produced this fun feature quest. Digital Management, Inc. (DMI) and 500 BC Inc. takes gamers on a journey led by a mystical warrior named Boris. This fearless animal will take you through his land of mystical animals and landscape. The navigation of gamer will be whisked into the realm of engaging historical facts, quotes from philosophers who are marked civilian wisdom and truism. From Confucius and Pythagoras to Mayans and Druids, the gamer will be encouraged to see their true self today.
“We’re excited to help 500 BC move beyond the Web to reach mobile consumers. This is a brilliant example of how gamification can have a positive influence on well-being.”
– Jay Sunny Bajaj, president and CEO of DMI
Looking beyond the gameplay, I pondered on the thought how a game can be lifted from a concept to a product with success. Many have taken to the streets [crowdsourcing or a kickstarter campaign] in hopes of procuring monetization for production and distribution. It is a dicey game. According to Phil Goldstein at FierceWireless.com states that it is hard to come by as a successful run. Shane Schick of the same publication mentions a case study where it actually worked which made Human Project App a monetary success in exceeding campaign goals.
I wanted to satisfy my quest for success for this app. What I discovered is this factoid. My research led me to this interesting whitepaper, Top Ten Healthcare Trends For 2014, published by the KBM group citing Millennials activity: This age group sends an average 88 texts per day, mobile isn’t an activity its a lifestyle – it’s their way of connecting. Roughly one third of patient(s) use their mobile devices or tablets on a daily basis for health research and/or to book appointments and only 20% of consumers’ time on mobile devices are spent on the Web. Eighty percent is spent in apps: games, news, productivity, utility and social networking. This collaboration and strategy make sense.
For Carol Phelan-Marsh, founder and CEO of 500 BC, she could not be more pleased with the outcome. The creator of the product said, “Consumers have mastered birds, words and farms but the true test is to discover ourselves. Our ancestors left clues behind to help us thrive, and we want to provide a new way to learn. 500 BC is a game-changer that cultivates a culture of healthy habits in a fun, humorous and actionable way.”
About both companies:
DMI is a leading provider of mobile enterprise solutions for integrated vertical services, You can make inquires at the company site and learn more about their product and services.
500 BC Inc. is an entertainment media company who is on a mission: to help you navigate the game of life with the wisdom of the ages on your side. You can follow and become a fan of the game by going to the company twitter account or join Boris on Facebook.