When you start establishing or repairing your online personal brand to aid your job search, it can seem overwhelming. There are many things to consider. You may be wondering about setting up your own website. Maybe you want to push negative links off Google’s first page. Perhaps you don’t know which social media profiles are the most important to have. Here are five tips to help you get started.
Tip One: Set up a LinkedIn Profile — Completely and Correctly
Follow these guidelines in developing a first-class profile that recruiters will be drawn to:
- Include your “value proposition” in your headline and background section. If you are currently or recently employed, don’t make a headline out of your job title. Instead of “Analyst II at ABC Company,” use “Trade Spending Claims Analyst – Foodservice Industry.” Show a recruiter or hiring manager your experience versus a nondescript job title.
- Complete your entire profile.
- Use a professional-looking photo and customize your public profile URL — use your full name if available for your URL.
Tip Two: Create an About.me Profile
About.me allows you to create a profile where you can post your portfolio, links to other profiles you want to highlight, and links to blogs or articles you may have published online. It’s another great link to have associated with your name in search.
Tip Three: Grab Your Personal URL
Getting a personal domain name can be inexpensive, and it’s an easy way to start building your personal brand as a thought leader. Set up a WordPress blog to make it super easy, and start publishing posts on your area of expertise.
Tip Four: Engage With Others Online
Don’t miss engagement opportunities online – use LinkedIn Groups and Quora.com as places where you can establish your expertise in a given field. The key to remember is this – you are there to demonstrate value – not brag nor beg for a job.
Tip Five: Get Help With Reputation Repair
If you have negative links showing up on Google, you may need help in repairing your online reputation. There are several services available, but many are based on how a company would approach reputation monitoring and repair. They are expensive! Try Brand-Yourself.com. It’s an easy-to-use, self-service platform to help you rank for positive links and drive down negative links in search. There is a free plan and low-cost paid plans depending on your level of need.