Business cards: I hate them. In fact, I rarely use them. I use them so little that I have a stash of over 300 out of the original 1,000 my company ordered for me two years ago. In fact, the more I read, the more I find validity in my disdain for these worn out tools, and I have five rock solid reasons as to why.
1. Is it a Business Card or a Note Card?
I cannot remember the last time that I saw a business card that inspired me to do business with someone. As a marketing and personal branding expert, most cards with smiling faces on them work far better as scribble pads when I am out of notepaper, which is only after they float to the bottom of my purse, never to be seen again.
Replace it with: A digital card.
2. Today’s Consumer is Online
Like it or not, the majority of today’s consumers decide what they are going to buy (and who they are going to buy it from) online, well before putting an industry professional in a position to sit across the table from them and exchange cards. Experts say that by the time someone sits down with them, they have already connected via email or LinkedIn.
3. Your Business Card is Your Content
Information is power and content is king. Today’s consumer learns far more about who you are and what you are about through your blogs and via your social media accounts and connections. This has become the referral base of today, and it is a titan system – if used appropriately.
4. Business Cards Only Work Once
Working in a backward thinking city, I can say that I still hear people in my industry tout flyers, door knocking and phone calls as the number one way to do business. It isn’t. Think of it this way: When you produce a blog, interact on social media or shoot a YouTube video, that one piece of content works for your hundreds (sometimes thousands) of times over. A business card? Well, it only works once. Simply put, it’s ineffective, inefficient marketing.
5. Not Having One Makes You “Unique”
Instead of passing out a card, saying, “I don’t carry business cards, but connect with me on (insert social platform here),” does two things. First, it makes you unique. Second, it already gives you the end to stay top of mind by leveraging social media. Instead of getting lost in the business card shuffle, you just moved yourself to the top of the stack.
In business, everything comes down to two things: time and money. How much time and money could you save by ditching your business cards and switching out for a digital platform that proves to be a far more effective marketing tool.
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