Today, March 20, kicks off the first day of spring and with that comes the preparation for swimsuit season. For busy women, turning to the Internet is a logical avenue to procure the perfect bikini. Is that gasps of horror we hear? How many times have you purchased swimwear only to receive it and find that the suit is nothing like what you’d expected? Of course, there’s also the hassle of returning the suit and starting the process all over.
Well, buying a swimsuit online doesn’t have to be a dreadful experience. This writer checked in with Melissa Liebling-Goldberg, who is the Fashion and Beauty Director at POPSUGAR overseeing content on Fashion, Beauty and ShopStyle, to pick her brain for foolproof ways to find that perfect swimsuit online. Melissa states that finding swimwear online is as easy as sticking to a few basic rules.
1. Keep your “in-store” frame of mind
We usually choose realistic styles, sizes, cuts, colors, etc. that look best on us when we are about to confront a mirror. Apply that same reasoning as you add items to your online cart. Choose styles and sizes that work with your body type and that you’ve been wearing consistently. And if you’re anticipating a smaller or bigger size this season, make sure to take your measurements and compare them with the brand’s sizing chart.
2. Narrow your search
Discovery is endless on the web! As an online shopper, you are exposed to millions of options, which can be confusing and overwhelming once approaching checkout. Choose 3-5 cuts and styles you’ve worn in the past and that flatter your frame.
Styling Tip: To play up your chest, try using a halter style; Victoria’s Secret has some great push-ups too with fun prints and colors. If you have a larger bust, try picking a suit that allows for cup sizing on top. ASOS has a lot of great options. Choosing a string bottom means you can adjust it to fit you, no matter what your shape is.
3. Follow the KLT Rule — Know, Love, Trust
If you are nervous about buying online, try sticking to brands that you already know, love and trust. Chances are, that will leave you feeling great and worry-free about your online purchase. For those who do not have a go-to swimsuit brand, we recommend checking out these trendy and popular brands — L-Space, Mara Hoffman, and Nanette Lapore. They all made a huge splash at MBFWSwim 2014.
There you have the rules to stick with to increase the opportunity of easily finding the perfect swimwear online! Note: A special thank you to Melissa Liebling-Goldberg for taking the time to share her expertise.
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