Whether it’s done via social sites, emails, cards, letters or word-of-mouth, sharing information is one of those crucial things that often keep bakers baking, writers writing, trainers training and so on. If you’ve found a service or product that you like, care enough to share and let others know about it too.
Sharing information is a wonderful way of keeping businesses afloat. Even the simple word-of-mouth method has been known to catapult unknown writers to the international best sellers’ lists. But, today’s long string of options in using multi-media makes it just as easy to share with hundreds or thousands with a simple click of an icon, or a short typed message onto a computer screen.
It’s so easy, it’s nearly effortless and the rewards can be huge!
Much of my own work has been devoted to sharing information about the works of others. I’ve lost count of how many of my friends and colleagues have purchased books written by Frank Peretti simply because I’ve been repeatedly enthusiastic at recommending his work whenever I have the chance.
That’s just one method I’ve used, but I’ve incorporated many other methods to shout it out for folks making impressive efforts in all sorts of ways. I talk. I write. I take pictures and I click share buttons.
Wouldn’t it feel wonderful to know it might be you that fans the fire that catches on, and rockets some little known not-for-profit group to be able to grow enough to help thousands? Or, perhaps it could be your spreading the word that resulted in some small-town hairstylist thanking you for putting in a good word to friends and family. Because you shared with others that you were pleased with their service, their clientele increased enough to allow them to finally afford to open that shop on the town square they’ve been hoping to establish for a few years.
Seriously! What a wonderful legacy to make for yourself!
It could be you that drives by a beautiful sculpture, decorating a public garden or park, and you can remember when the artist who made it was a detailer at in a small-town body shop who dabbled in sculpting. You happened to see their work, and told a few friends. Those friends told a few more, and suddenly the auto-body worker is getting commissions to produce his art and get paid for it.
Sharing information can make all the difference in the world and be the determining factor of whether someone’s dream to earn a living doing what they love comes true, or has to walk away from it to earn a living in some other way. There are folks with incredible talents that have never had the means to promote their own discovery. You could be the catalyst in making that happen.
Often professional marketing is a price that’s well out of reach for small businesses or artists working independently. Their satisfied clients and caring friends and family are their best chance at generating new business opportunities and career development.
Nearly all of us have the option and ability to make a difference in the success of others who are doing things that are worthy of enjoying success in their efforts. So, next time you find someone doing something worth spreading the word over, remember that sharing is caring and consider helping them out.
What good you put out there will come back multiplied, so in doing this favor for others, you’re also doing a favor for yourself!