From rock ‘n’ rollers and teens to high school and professional basketball players, Americans of all age and sizes have been wearing Converse shoes for more than a hundred years. Even though the company has had to deal with several rough patches over the years and also underwent a change in ownership since the 1990s, but the Chuck Taylor trainers manufactured by the company remain popular amongst the masses. It was in 1908 in Malden, Mass when the rubber shoe company was started by Marquis Mills Converse . Originally, Converse had had the practice of delivering the shoes directly to the retailers.
Chuck Taylor All Star Trainers are the best-known and best-selling brand of the company and according to statistics; more than 750 million pairs have been sold so far. It was in 1917 when this particular shoe was introduced originally with the name of Converse All Star. Then in 1921, Chuck Taylor, basketball player, joined the organization and the name of the popular trainer of the company was finally changed to include Taylor’s name in the year 1923. Nowadays, the shoes are often called ‘Chucks’ by the people. One of the most popular fun facts that can be associated with the company is that it started making tires in 1915.
According to the story, Marquis Mills Converse had heard that shoes were being made by Firestone so he thought it would be a good idea to get on the turf of the tire company. As of 2009, the headquarters of the company were shifted to Andover, Mass. The product line of the company also expanded and it now comprises of men’s and women’s shoes and other apparel. Since the 1990s, Converse had been experiencing a rough time and finally in 2001, the company had announced its bankruptcy. Significant changes were made to the company by the new owners, which included the shifting of shoe production to Asia from the United States. The company was eventually purchased by Nike in 2003.
Today, a variety of Converse shoes and cloggs are made by the company, which include skate shoes, basketball shoes, John Varvatos, Jack Purcell, court and running shoes, RED and the most popular Chuck Taylor All Star. Different types of materials are used by the company for making the shoes such as plastic, canvas, suede, corduroy and woolrich. These shoes are also available in a horde of designs and colors. Plaid, sequins and animal prints are some of the popular designs that can be found today. The company also offers its customers the option of customizing their shoes and creating their own design.
Moreover, the company has also gone the extra length to produce shoes in a myriad of styles so they can have Velco straps, laces or simply slip on. The slip on design is a significant part of the Chuck Taylor All Star. While this is the most popular design, the All Star line also includes canvas sneakers that can be found in Hi-Top, Lo-Top and X-Hi. Double layers and ankle boot are some other styles. The company remains one of the most successful footwear businesses with shoes being worn by celebrities as well.