NeoCell is one of the best health & wellness beauty brands in the world today. Emphasizing on promoting health, NeoCell also promotes beauty and anti-aging naturally and effectively. Recently, I had the opportunity to speak with Shannon Hirtzel, the marketing manager of the brand. Here is what she had to say…
(Q) Hello Shannon. How are you? Tell me a little more about the NeoCell brand…
I am great thank you! Thank you for taking the time to talk with me about NeoCell. NeoCell is a brand of premium quality nutricosmetics. We introduced hydrolyzed collagen to the US market and have been leading in this category ever since.
(Q) Taking you back to the beginning, how did NeoCell get it’s start? Tell me a little more about the inspiration behind the brand…
We actually have a very personal reason as to why NeoCell was started. Everyone who knows NeoCell knows Al Quadri, our President & CEO, who has a deep passion for life. After he had survived a heart attack and triple-bypass surgery his muscles atrophied and he had no energy. Until Al discovered collagen. Al began to rapidly recover and regain his lost vitality and NeoCell was born! His goal when starting NeoCell was to create products that allowed people to live younger, longer lives with abundant energy and wellbeing.
(Q) You have an array of products. Everything from total body health to joint health to antioxidant health to recovery health to muscle health to even products that work internally. I have to ask, what are NeoCell’s most popular products? What are the best sellers?
NeoCell definitely has a vast lineup, but our mantra is really around promoting your healthy collagen systems. Our tagline, “the true science of collagen” really speaks to what we believe. Providing potent and pure collagen products to promote those systems in your body. That being said, our most popular product line is our NeoCell Super Collagen line which consists of high potency powders and tablets.
(Q) A product that caught my attention was the Biotin Bursts. Tell me a little more about this particular NeoCell addition…
Yes, our NeoCell Biotin Bursts, they are the newest addition to the family! We introduced the Biotin Bursts after the success of our Beauty Bursts line which is a fruity delicious collagen soft chew. The biotin category is hot right now and consumers are always looking for new innovative delivery systems that make taking their nutrients that much easier. The Biotin Bursts were a natural fit to our product line as biotin has such great benefits for your hair, skin and nails and we pride ourselves on introducing the newest innovations in nutricosmetics that consumers crave – literally.
(Q) I am a big fan of Judo and when I heard that Kayla Harrison (first ever Judo Olympic Gold Medalist) was a brand ambassador, I have to admit, I was amazed. What is it like working with her?
Kayla has been a great partner and ambassador for NeoCell. She was truly inspiring for us to work with.
(Q) You have a line just for athletes titled “NeoCell Sport”.Tell me a little more about this line…
Our NeoCell Sport line provides athletes and consumers alike with the ultimate recovery complex. This 4 in 1 formula was made to replenish, regenerate, refuel and recover. This dynamic complex has 15 grams of our famous Super Collagen, pure whey protein isolate, BCAAs and L-glutamine and is also fortified with protective antioxidants and vitamins and minerals.
(Q) You are always winning awards. In 2012, Better Nutrition named your ‘Super Collagen Powder’ a “Best In Supplements” award. You have also won quite a few awards last year with Taste of Life Essentials, Better Nutrition, and Delicious Living. How does that make you feel?
We feel truly honored and humbled. It has been so amazing being recognized within our industry as the nutricosmetic leader, but having your peers and consumers also voting is the best!
(Q) When it comes to helping others, you truly embrace this concept. Especially when it comes to “Vitamin Angels”. Tell me a little more about your role in this organization…
Vitamin Angels is very near and dear to everyone’s heart at NeoCell. Since we partnered with them we are proud to announce that we have successfully assisted in the delivery of life changing or lifesaving nutrients for over 1 million women and children. Our very own Vice President, Jessica Mulligan, went on her first “drop” in Peru last August and was able to see first-hand the amazing gift of micronutrients. We hope to and will do much more with them in the coming years.
(Q) Do you test your products on animals? What is your stance on animal testing?
No, we do not test on animals.
(Q) Your products have not only changed people’s state of well being and state of mind, but people’s lives too. One woman actually wrote “NeoCell has changed my life.” How does this make you feel?
In one word, awesome! We all work so hard here to produce the best possible products at the best possible price and we’re filled with joy and pride when we hear how this hard work has touched and or changed someone’s life. It’s not every day that a brand sticks to their core beliefs of having a deep passion for people, its products and science in its category and we are proud that others feel that too!
(Q) For all of those health and beauty fanatics reading this interview, what would you like them to know? What is next for NeoCell?
We would like to remind everyone that you have to go beyond the cosmetic counter to have healthy skin from within. NeoCell’s products are made to hydrate, strengthen and protect the skin at the cellular level. This coupled with a healthy diet and of course your favorite topicals can as our fan previously mentioned, change your life and as we like to say, beautiful skin is always in!
For more information about Neocell, please visit www.neocell.com today!