When a woman steps out into the large world of fashion, it can be a very intimidating and daunting task. Trying to find the right style to highlight your shape, your style and your comfort zone. When typed on paper it seems like such a simple process but as every woman knows it’s quite scary. You can never find the style you like in your size or that fits your body the right way. All of these things can cause any woman to rush back to the comfort of her home and make excuses to avoid making any rash fashion choices.
Liliana Chavez of Fuschia Couture understands this more then anyone, she has sought to change the way women feel about themselves and increase their confidence in the clothing they wear. She creates beautiful custom pieces that flatter each and every shape and style. Recently with a well known female celebrity from the tattoo industry purchasing one of her pieces, I took the opportunity to delve deeper into what makes this designer tick and how this opportunity will open up her brand to a larger audience.
Joseph: What makes people feel so comfortable in your clothing?
Liliana: Bamboo fiber is truly an Eco-friendly, sustainable material, it has a soft hand, meaning, it is a soft fabric when it comes into contact with the skin. The fiber is static free, and keeps one dry and comfortable
Joseph: Do you believe your brand will help make woman feel more confident no matter what pieces their wearing?
Liliana: As a designer, that is one of my goals to make every woman that buys pieces from me, feel comfortable in their own skin. Which is why I offer a variety of designs, to a variety of body shapes so it fits every woman out there. Some of the pieces I offer are the Blue Cropped Zipped Hoodie, Taupe Halter Zipped Hoodie, and a Blue Sleeveless Hoodie
Joseph: Just recently you had a well known celebrity purchase a piece from you who happens to be well known within the tattoo industry, do you think this will help market your line to a broader audience?
Liliana: I am flattered with the purchase and glad she was able to find something different in my brand that fits with her image. I had never considered that before since I design for every style and shape, I could expand on making certain garments that have specifics style that show off one’s body art. That would certainly broaden my line into a new niche, which also opens up the creative possibilities for various designs that anyone could wear.
Joseph: With some women feeling insecure in how they look how would you suggest they dress to regain their confidence? And what pieces from your collection would you recommend?
Liliana: I would have to recommend women should dress their age, body type and profession. This is a touchy subject because we tend to dress in what we think looks great, and sometimes we are not willing to accept opinions. As to my brand here are some pieces I would recommend on the body types, regardless of one’s age. The Maxi skirt is loose fitting, which can be worn by any body type. You can give it a cute casual look, or dress it up with pumps and a blouse to the office. If you want to look sexy and feel comfortable, wear a form fitting cap sleeve dress with accents that show off your back, and wear the proper intimates underneath. Dress to the occasion, the long hoodie dress is good for dinner, hanging out with friends at happy hour, and a BBQ, but I wouldn’t recommend wearing it to the office as it may look too casual, unless your work place allows a casual dress code.
Joseph: With social media being such a large aspect of companies in today’s world what have you done to be able to reach more people and connect more woman with your collection?
Liliana: Social media has been huge in designing my business plan and allowing me to create a unique relationship with every customer. I have opened accounts on every social media platform you can think of Facebook, Instagram, Twitter, Pinterest, and Tumblr. I have also created two blog sites where I write about different pieces I’ve designed. I didn’t stop their I have also gifted garments to bloggers to get their honest feelings about my designs and the feel of them. I have also been blessed to be featured in a beautiful fashion magazine I-Fathom. All of these different avenues and social media have really helped my brand grow nationwide.
Joseph: What is the average time frame for a custom pieces, from conception to delivery?
Liliana: If the customer knows their measurements, from when the garment is sketched, patterned and sewn, I would anticipate any where from 1 month to 1 ½ month from concept to delivery. From time to time, deliveries could depend on the type of custom piece.
With her brand growing and with her line being noticed by major celebrities, this fashion powerhouse is well on her way to revolutionizing the way woman feel and how they can access easy and comfortable ways to find clothing that fits their needs. woman can step into the fashion world feeling confident, strong and beautiful with the help of this gifted and talented designer.
No more running to a comfy pair of sweats and hiding the vogue magazines in empty containers of Ice cream. Now woman have no excuse for not looking their best, especially when they can view her Eco friendly line and shop on her new app. Search Fuschia Couture on the google play store and get started on your fashion journey to the new you.