For many people living in the Midwest or Northeastern United States, the seasonal temperatures can change drastically throughout the year. Anyone who owns an above ground swimming pool in these areas can attest to the extra work required to close a pool for the cold season and then have to re-open it again when the temperatures finally warm-up. The process where frozen water in a pool begins to thaw is the time of year when an above ground pool is most susceptible to potential damage and retailers who sell above ground pools know this all too well. Working in the pool business and dealing with pool owners on a daily basis for the past eight years has given me a unique perspective. For both experienced pool owners and potential new ones, the spring season becomes the time of year when swimming pools sell the best because installing a new pool is based largely on outside temperature. Swimming pool installers want to get the most out of their short warm season and the retailers like us who sell the pools want to line-up as many potential customers as early as possible. These different motives create an amazing opportunity for the consumer who is interested in purchasing a new above ground pool and the best time of season to begin the shopping process is often just after Christmas while the temperatures are freezing and snow is still on the ground.
Freezing Temperatures Cause The Most Damage To A Pool
In my personal experience, the greatest potential threat to an above ground swimming pool occurs during the cold season while the pool sits unattended and essentially forgotten about. Since the water provides much of the pools structure and support, it is never completely drained from the pool and it will eventually freeze. Just like putting a tray of ice cubes in your freezer, the water in a swimming pool expands as it freezes. Some of this expansion can cause damage to the pools components and this damage is typically not discovered until the pool is opened in the warmer spring climate. Our company knows all too well what happens during this warming season and new pool sales tend to jump dramatically during the spring and summer.
Early January Is The Best Time To Make A Pool Purchase
Our pool business buys different components that complete a pool from several different vendors. For example, the pump will come from one supplier while the liner comes from another. Much of this process depends on who supplies the products at the best price. Likewise, larger suburban areas tend to have several different local stores that sell swimming pools, creating competition and a demand for lower prices to the consumer. This creates an awesome opportunity for the customer because we will often dangle really competitive pricing out very early in the calendar year, usually starting in early January while temperatures are freezing and snow is still on the ground. One thing first time pool owners don’t think about are all the different rules and regulations that local villages and municipalities impose for swimming pools and many times the swimming pool that the buyer starts out wanting is not the same pool they end-up buying. Since many things can change during the purchasing process, our business offers the option to leave a small deposit to secure the best pricing and these deposits are completely refundable if something comes up and the pool can’t be installed. The deposit gives our company an early idea on what sizes people will be most interested in and allows us to order the product from the manufacturers more accurately. Even though the consumer hasn’t actually completely purchased the pool, the deposit tends to give an impression of ownership (hopefully taking the customer out of the shopping market) and in exchange for the deposit, we will hold the early sale price for the consumer until the weather is warmer and the pool can be installed. The opposite of this holds true as well. As the weather turns and temperatures rise, we know that the warm weather and visions of frolicking in the backyard pool will draw customers in to buy, so the pricing tends to go up. More people buying equals more demand, so there is little need to offer the spectacular pricing that would have been available just a few months before.
The swimming pool market is a very competitive business and prices can be vastly different from one region to another. Once a pool purchase is completed and installed in the backyard, it will become obvious that upkeep involves a lot of work and can be a costly investment. Take my advice and make every attempt to understand how competitive the pool market is. Try to utilize the knowledge I’ve presented here to make a smart and timely purchase and you will undoubtedly save some money on the start-up and operating costs by getting some amazing deals early in the calendar year.