Every town and city has a regular denizen on the street corner that you likely see every day. I’m not talking about those individuals holding signs claiming homelessness. Not far away is that person twirling a sign pitching everything from taxes to waterbeds. It’s a job that’s always been around, though not as plentifully as it has been in the last five years. Are these jobs really good for the economy, and are they something you really need for your business?
Consider that there’s more to hiring a sign twirler than just having them stand there. Many companies are starting to offer specialized sign twirlers that are making significant impacts in increasing business.
What Kind of Sign Twirler Do You Need?
The reason for the increase in sign twirlers is because of the growing expense of advertising everywhere else. Hiring someone to stand out on street corners and advertise your business is only a fraction of advertising cost, even if professional sign twirler companies expect more than minimum wage. Nevertheless, you can still hire local as well for more affordability.
It all depends on how professional you want your sign twirler to be. In some cases, you can hire some to just sit and hold a giant sign without needing to do much other than wave at passing cars.
To make it more visually interesting, you may want them to wear a costume. As contrived as it looks today, it’s a practice many businesses have used for years. If you decide to go this route, be sure to be clever and not unintentionally funny or cheesy. One of the most effective costumes in recent years was the Liberty Tax Service chain hiring sign twirlers dressed like the Statue of Liberty. Just about everybody remembers passing one of those, and it’s still being done to great success.
But what if you want a sign twirler capable of doing some creative moves? It’s a new option that some companies are going for to create more attention when less lively sign twirlers risk being ignored.
Sign Twirlers with Specialized Moves
One of the most successful sign twirling companies in the United States at the time of this writing is a company called AArow Advertising in North Hollywood, California. In an article on Marketplace.org, it’s noted how this company is already making huge profits around the world. One reason is because they train all their sign twirlers to do hundreds of different tricky moves that show amazingly dexterous skills. They call it the “tricktionary”, and they use everything from a rowboat move to helicopter-like spins with the signs.
Because of this company’s professional expertise, they charge up to $30 an hour. Nevertheless, it’s still a cheaper option than renting a billboard while also entertaining people sitting in traffic.
Contrary to the belief that sign twirlers hate their jobs, the ones they hire generally work in the entertainment business where they don’t mind being the center of attention. It’s a guide to consider on your own if you’d rather hire a sign twirler locally, yet one that’s going to be energetic and not complain.
If you live in a hot climate, you’ll also want to consider providing sunscreen, hats, and cool drinks to your sign twirlers for the hard work they’re doing. It’s a form of advertising that’s here to stay and becoming more than just being an outlet for someone desperate to find a job. You’re better off treating it as the art form it is.