If you’ve just set up a blog on your business website, you’re now faced with a possible dilemma for the rest of your career: How are you going to create interesting content for your blog on a regular basis? You may have the thought your audience expects original content from you all the time in order to stay relevant in your field. The truth is, your audience probably doesn’t expect something original from you every day. They also understand the value of sharing content if they’ve spent any time on social media.
Blogging can work the same way by curating content written by others. You may be surprised at how much curating content can become more successful than creating original content. It goes beyond just making it more convenient for you in providing more time to run your business.
Why Curating Content is Becoming a More Popular Choice
While your readers will want to hear things from your own voice once in a while, having your point of view all the time can make your content become stale after a time. One of the basic benefits of curating is that it allows you to share content from other industry voices so you can show different points of view. Even if you don’t agree with those views, sharing it can bring more discussion if you leave an aside comment that you disagree.
You also want content from authoritative voices so your readers can still make a post on your blog go viral. No matter what industry you’re in, many experts will be on the net writing about it. Sharing their content can create some online friendships that can lead to reciprocation in them sharing one of your own original pieces.
This kind of symbiotic system can create more goodwill with those in your industry and not be consistently competing with one another over who’s the more astute blogger.
The problem, though, is sifting through all that curated content and finding the most relevant pieces.
Use a Curating Service to Find the Most Relevant Content
Because you’re also trying to run a business, you won’t have time scouring the Internet finding content to curate on your blog. Many different curating services are available now that hire people to help filter the most appropriate content. These might cost you some money, though you’re guaranteeing major page views on your blog without worrying about creating your own content on a consistent basis.
Regardless, should you rely on curating alone? Some blogs are doing it much more often than writing original content. This isn’t to say you shouldn’t write some original content at least once in a while to avoid the thought you have no original thoughts.
How Often Should You Do Original Content Creation?
Writing something at least two or three times a month can help keep your personality into the mix while you enjoy a successful curating generator. By doing the curating first, you can build a loyal audience to your blog that will be there when you decide to write something on your own. And, as noted above, you can already create a hybrid post through the curating process by adding quick comments at the beginning and end of a curated link.
The dominance of curating is a bit of a flip-flop from how it was in the earlier days or blogging. With clout a major factor in a blog being taken seriously, the net has become even more of a place where helping each other to help ourselves is the norm.