The concept of color communication can be used in a variety of ways when partaking in marketing. And trade shows are one of the best places due to the influx of visitors who can assimilate those colors into something that represents your brand. But where can you best incorporate certain colors into your trade show display? With plenty of science to back up how specific colors make people feel something while conveying a specific message, you need some strategy to balance everything.
Where Should You Place Your Most Prominent Colors?
Skyline Trade Show Tips recommends you avoid the use of yellow and black in your initial banners since those are subliminal signs of danger. As beautiful as each of those colors can be individually in other situations, high contrast colors that complement one another should be your goal in your entire display. Despite high-contrast color being available in abundance through hi-def TV and photography, seeing it live in a trade show is still eye-catching. And your goal is to catch the eye of those wandering around, even if they’re on the other side of the venue.
Neutral colors are also important to give some breathing room while anchoring your display. You don’t want to provide a massive rush of colors so it looks like you’re trying too hard to get attention.
Once you have people into your display area, the colors of your products and product packaging will tell even more about who you are.
How Colors Denote Feelings and Personalities
Even if those passers-by who visit your booth don’t consciously know why a specific color attracts them, science is showing otherwise. Huffington Post did an interesting piece recently on the science of color when used in the context of marketing. They and countless others keep proving that orange seems to be the best color for a sense of affordability, confidence, as well as a compelling call to action.
Skyline above says that all primary colors usually relate to affordability, which is an important aspect to communicate at a trade show. However, when you use black on your products, you can give off the illusion of luxury when it may actually be something quite affordable.
Don’t forget to think of the demographics you could attract with the colors used in your trade show. Some colors represent ethnic sensibilities that can be valuable if you’re looking to expand internationally. Look up some of the colors online that are used overseas and see which ones can send a powerful message.
When it comes to attracting certain personalities, introverts are said to be attracted to more muted colors, while extroverts are attracted to vibrant colors. While that may not be any revelation, the key is to balance all those colors in your product design so you can attract a combination of those personalities. Once you have a perfect color in your product, you’ll be able to perhaps help those introverts and extroverts lead a better life as the best consumer products attempt to do.