In an exclusive interview, this writer caught up with Celebrity Stylist, Chris McMillan Salon veteran, and the Dove Men+Care hair expert, Jason Schneidman on Feb. 27 to discuss what’s hot for men’s hair. Jason has an extensive portfolio of clients and is responsible for Bruno Mars’ sexy retro style, or as Jason likes to call it “the modern pomp”, as well as Hugh Jackman’s classic gentleman look and Jonah Hill’s fun, young style.
Yvonne P. Mazzulo: Can you share a bit about your background?
Jason Schneidman: Sure! I’m the Dove Men+Care hair expert, and I’m known as “The Men’s Groomer” in Hollywood. I’ve been cutting hair since I was a teenager, and I have over 10 years of professional experience in the industry. Day-to-day, I’m a hair stylist at the Chris McMillan salon in Beverly Hills, but I also style celebrity clients, developing looks for the red carpet, press tours, advertisements, and editorial work. My work takes me all over the globe, and some of my favorite recent experiences were with Bruno Mars at the Super Bowl and with Hugh Jackman on-set of his new commercial.
When did you join the Dove Men+Care family?
I joined the Dove Men+Care family in 2013, just as the brand launched its first-ever hair care range, specifically designed to meet men’s needs. It’s been a great partnership thus far and has given me the opportunity to express my love for men’s hair while supporting a brand I’ve been using for years.
We’re seeing Jared Leto’s long locks to Jonah Hill’s short crop and Bruno Mars’ sexy, cool retro style. What do you see as the on-trend hairstyles for men?
Cuts that push the needle are definitely going to earn style [creed] this year. Gatsby cuts are fading out, and we’re seeing a more relaxed cut from the traditional, clean cut barbershop style. For example, the three styles you mentioned are perfect examples of different levels of this on-trend look since they all push boundaries to be a little edgy, but still stick to my mantra of “effortless cool” for a timeless look. Jonah’s hair is of course the most traditional, but I trimmed the sides closer down and gave him a little volume in the flip in front so that it’s not your average corporate cut. Bruno’s hair (which I’ve coined as the “modern pomp”) is an awesome evolution of his old pompadour and the more natural hair he was recently rocking, and finally, Jared’s hair is the most extreme, but still on-trend since more guys than ever are embracing their natural look, growing out their hair (and beard!), and even experimenting with the “man bun.” Personally, I love the man bun since it’s easy for dads like me who are juggling a crazy work/life balance but still want to be in style.
How can readers achieve these looks at home?
The first step is to make sure hair is prepped with the right fortifying shampoo or 2-in-1. I really recommend the Dove Men+Care Aqua Impact Shampoo because it offers the best care for hair needing moisture-and it’s proven to make hair 3x stronger. I also use their Thickening Shampoo since it builds a good foundation when I’m going for a more voluminous look. I recommend guys wash their hair the night before styling or a big event since it’ll save them time day of and their hair will have just enough build-up and volume to be a good base to start your styling process (but still be clean).
As far as Jonah’s look goes, this one is cool, effortless and takes less than a minute — a guy’s dream come true! First I cut a part into the hair, which makes it separate effortlessly and easier to style. All you need to do is to comb hair through in the desired direction and then use a small round brush (like my Men’s Groomer brush) and blow dryer to gently pull up the front for a small flip to the side, and then set in place with a matte paste that you can warm up in your hands and run through hair all over.
For Bruno’s look, prep the hair with a Crème and Mousse for a little shine and extra texture. Gentle comb through the hair and then use your fingers to shake out the hair to let the curls bounce out. Use a brush like mine to build up the pompadour in the front, and then finish with a light mist of hairspray.
Finally, for Jared’s man bun look, just make sure your hair is clean. Pull your hair back with a comb and let the bun sit low on your head. This is the easiest style of all since it is universal and works for all hair textures. Personally, I like when the hair is a bit messier and sits higher up.
What are the best products for different hair textures?
A matte styling paste with medium hold works on all hair textures, and I use this on all of my clients since the product allows me to redefine their natural hairstyles. I love the pastes because they are moldable and versatile, and they can be used to create a sleek timeless look like Leonardo DiCaprio’s or a more edgy rock star look like Bruno Mars’. It’s also better than your typical gel or hairspray since you can re-apply to refresh your look without that crispy and flakey appearance that other products create.
However, if you have tightly coiled/dry hair, you should stick to richer cream or oil-based products like sheens or creams/lotions. These will moisturize your dry hair and you should definitely avoid hair spray and anything with alcohol in it since it will deplete moisture from your hair, making it frizzy and brittle.
What advice can you offer the guys for everyday grooming?
My best advice for guys is to “be you” and make your products work for you! Invest in products that are fortifying, make your hair stronger and don’t weigh it down. For everyday grooming for real men, check out the Dove Men+Care hair care range.
Note: A special thank you to Jason Schneidman for taking time from his super busy schedule!