Superhero movies seem to be the rage these days with several coming this summer and even more in some stage of production. Marvel Studios has a massive hit on their hands with the Avengers and comic rival DC is seeking to even the playing field with their own team of superheroes The Justice League. The question remains can the Justice League really rival the popularity of the Avengers?
The Marvel Model
Marvel Studios launched what seemed an insane proposition by creating several of their iconic characters in solo movies and then bring them together as a team. The Marvel process started with the first Iron Man movie with a clip following the credits that showed Nick Fury discussing the Avengers initiative with Tony Stark.
Iron Man was followed by a series of feature films that brought several of the Avengers characters to the big screen with the intent of tying them together in one key story for the Avengers. Marvel’s gambit seems to have paid off in aces. Marvel is now on phase three of the films with another Avengers movie in production. Following the Avengers: Age of Ultron, Marvel will launch phase four with a third installment of the Avengers to close the phase.
The Marvel model seems to be working incredibly with the studio cranking out the films at an almost lightning pace. Marvel still has the Guardians of the Galaxy to premiere before the Avengers to help build additional hype. Add to this a television presence on ABC with Marvel’s Agents of SHIELD and Marvel seems to be on a roll.
DC in the works
DC does have movies planned but there are several reasons why DC is behind Marvel in this respect. First, Marvel has their own studio and they can plan out movies at a much faster rate than DC. Second, Marvel has been tying these characters together for several years and the plan seems to be working. DC is now bringing several heroes together to begin their own team of Superheroes.
The Justice League seems to be much slower in developing than the Avengers. DC has had less success at the box office due to producing fewer movies and some of the films did not fair as well as their Marvel counterparts. One key example is the Green Lantern, which did not live up to the hopes of the DC creators. Had Green Lantern been a runaway hit, it would have completely changed DC’s options and led them into more films at a faster rate.
DC may not rival the Marvel franchise in the same way but there is still a great deal of market to share. As excitement builds for Dawn of Justice and the promised Justice League, DC’s potential is going to likely rise. Will DC rival the Marvel in the films, it is too soon to tell but there is a great deal of potential there for DC to gain popularity. Avengers: Age of Ultron comes to theater in May 2015 and Batman vs Superman comes a year later in May 2016.