As much as I love jumping around from product to product, there are some that, even when I don’t have them in my collection, stick with me and I go out of my way to repurchase. Usually, these products end up becoming my HGs, and I try not to be without them if I can avoid it. It’s especially difficult for hair products to become HG status for me – there are so many different formulations that do different things that I just can’t fathom sticking with one for an extended period of time, let alone repurchasing. However, I think I’ve finally found my HG conditioner, after a brief period of straying to different brands: Bumble and Bumble’s Super Rich Conditioner.
When I first started using Super Rich, I had just discovered the gravity of how damaged my hair had become – I’m talking cotton-candy textured, brittle when dry, gummy when wet, and impossible to smooth down or appease. At this point, the most I had spent on hair products of any kind capped at about $20 maximum, but then, after doing a bit of research, I read that the Super Rich conditioner was highly recommended for nourishing and satiating damaged hair back to health; the only drawback is that it costs $29 per 8oz. bottle! This was the very first B&B product I had ever purchased, so I had no idea if the ends really justified the means as far as the outlandish price. Reluctantly, I headed over to Sephora, and after a quick consultation with the SA in which I explained the concerns I had about my hair, found out that Super Rich was indeed a product worth investing in to help get my hair on the right track.
After one use of this product, I was blown away.
Consistency wise, this conditioner is the perfect balance between shampoo-style runny and mask-style thick; it is a true medium consistency that feels light enough to easily be worked through the hair yet heavy enough to really rectify some damage. It is opaque white in color, which is nice because the bottle is identical to the matching shampoo (which I’ll review later) and it’s impossible to get the two confused. The packaging, like most B&B products, is very cute with a sleek design and little printed background on the front. With other conditioners that I had been using during the period when my hair was the most damaged, I would find that they would leave my hair with a nice slip while in the shower, but that slip would immediately disappear and my hair would often be left feeling even more dry than it was before I washed it.
Not the case with this product.
The slip that I got in the shower when my hair was wet carried over to when my hair was completely dry, so I could easily see and feel that the product to continue to hydrate my hair long after I washed it out. This product nourishes hair so thoroughly that, even though it’s a normal conditioner, it almost seems like it could moonlight as a mask. Because I was desperate at the time and felt like the more product I used, the faster the results, I used a lot more of this conditioner per wash than I needed to – using it now, I need about half the amount that I did before, which evens out to about a nickel-sized amount for longish hair. After rinsing, my hair is left feeling silky smooth, soft, shiny, and my curls seem to be more well-defined than with other products.
The scent of Super Rich is very hard to pinpoint – I want to say it’s a mixture of chamomile and honey, which is very light and fresh, but I’m honestly not sure and no one else seems to be able to identify it either. That said, the scent is phenomenal and I enjoy catching whiffs of it throughout the day.
After a bit of messing around with other brands over the course of 6 months, I was left yearning for the results Super Rich had given me but just couldn’t swing spending $29 every time I ran out of it – one 8oz. bottle lasted me around 4-5 months with daily use (it would’ve lasted longer had I not felt the urge to use a ridiculously large amount of product every time I washed my hair with it). I felt like I was stuck in product limbo and was just waiting for an opportunity to present itself where I could repurchase this stuff at a good price point.
Lo and behold, that opportunity I had been waiting for all this time presented itself to me a few weeks ago. When I originally bought this stuff, Bumble and Bumble offered only one size option – the 8oz. for $29. Now, you can buy it in three different sizes – the 2oz. travel size for $9, the 8oz. regular size for $29, and the 33.8oz liter for $59. After running out of the liter-sized conditioner from another brand that I had been using for quite awhile, I decided it was time to restock and casually checked the B&B website to see if they offer liters – they do!
Let me put this amazing find in perspective – an 8oz. of Super Rich runs $29 for 8oz; that means that, for 33.8oz, it would cost about $120 for a liter. In actuality, the liter costs $59 – that basically means you get four times the product for only twice the price. Obviously, I jumped on that deal and won’t need to restock for at least another two years given my routine of only washing with shampoo and conditioner every other day. The liter sizes are only available online through the B&B and Sephora websites – that actually is a blessing in disguise because you get a ton of freebies regardless of which store you buy it from.
Using this product on completely healthy hair is just as great, if not better, than it was on damaged hair – it gives all the benefits I had come to know and love in the past, with the addition of accentuating the healthy look my hair has without weighing it down in the slightest.
The moral of the story is this: Super Rich is a product that is suitable for virtually all hair types with virtually any hair concern, and actually does become quite cost effective if you buy it in the liter size. If you are in the market for a new conditioner, regardless of the condition of your hair, Super Rich is an A+ product with an A+ shelf life and A+ results.
Even if you only try the travel size, this product deserves a shot and I will sing to the high heavens about it forever.