It seems there’s a battle going on in the SEO world about whether article marketing is as good as it used to be, or is it dead like so many are saying? From what I’ve seen, I would say article marketing is as strong as it has ever been. Why? Because virtually all websites need content in order to rank and attract visitors. I think the argument stems from many SEOs who still consider article marketing short on substance and big on fluff and poor quality. Unfortunately, in some instances that is still true. But, the frequency of this happening has subsided with the post Panda/Penguin updates that decimated the majority of junk websites.
Now that Google is taking content very seriously, SEO techniques are more effective than ever. Still, keywords are important but so are LSI words. LSIs are the words that make up keyword phrases so often searched for today. LSI stands for “latent semantic indexing.” As an example, let’s say you’re optimizing for the keyword, “shoes”. When the search engine spider finds “shoes” as a keyword, it’s also going to look for all words associated with “shoes”. Because you didn’t add any LSIs, it will index your page based only on “shoes”. But, you might be writing about hiking shoes, or baby shoes. If you don’t add specific words associated with “shoes”, your article may be mistakenly indexed under baby shoes when you intended hiking shoes. Bear in mind LSIs are not considered keywords and shouldn’t be considered as such. When terms are searched today, LSIs and keywords are considered by the search engines in order to serve up the best search results possible. Having said that, SEO optimization now is more effective as long as LSIs are included together with keywords.
Optimization means higher rankings
Optimizing your content is the single most important aspect of getting better rankings by the search engines. But what about your reader? Your reader is your most important asset and should never be taken lightly. One rule is this: “Always write for your reader first, the search engines second.” That’s because it is your readers who will ultimately decide if your content is worth reading, not the search engines. As long as your content is unique, in your own voice, and optimized, your rankings within the search engines have nowhere else to go but up. Now that you understand the difference between keywords and LSIs, you’ll need to optimize your content for keywords first, then LSIs. The use of LSIs could potentially make your content rank much higher than it used to or otherwise would without LSIs. Don’t forget about this latest SEO technique. It’s very powerful.