Article marketing continues to be a unique method to attract new customers to your business, online or not. Interestingly, many still believe that article marketing is hard to do. The truth is if you have the right information, this type of marketing is really very simple. The main ingredient to success is, of course, dedication and commitment. These are main ingredients in any successful business! I’ve listed some suggestions that will definitely get you going on the right track.
Keywords. You’ve probably heard a lot about this subject. It’s for good reason. Great articles are one thing, but proper keyword research is an integral part of a great, optimized article. The optimized part is a direct result of proper keyword use and placement. A good rule of thumb is make your best keyword part of the title, list that same keyword again in the first paragraph, and once again somewhere in the article, preferably toward the end. That’s all you need. Any more than that and it will seem like you’re “stuffing” your content with keywords. The search engines will punish you for this.
Gurus and experts. We’ve all read about the so-called gurus or experts that try the hard sell on unsuspecting people, with the intent to have you buy their program or pay for their advice. Unless they can prove to you their actual results without all the hype, maybe they’re worth taking a look at. Always, always take their advice with a grain of salt. Let your experience be your best guide.
Inform, educate, and entertain. Your articles should inform, educate and entertain your readers. An average article length should be around 400 words. Too many words and you might lose your reader, while not enough words may not get your whole point across. Pay close attention to grammar, spelling, punctuation and voice.
Relevancy. Who wants to read an article that doesn’t really interest them? Worse yet, if the article goes off topic it becomes useless. So, always write for your reader!
Submit your awesome content. Use the Internet to search for article submission sites and start getting your content noticed. A word of caution here. Don’t expect miracles like the gurus would have you believe. Article marketing campaigns should be set up for the long term, but the benefits are long-lasting, too. Instead of a quick-hitting campaign that will leave you wondering what happened, good articles last forever. Your content will be there to be enjoyed for years to come. Lastly, try to keep up a pace of about three articles a week to start, working your way up from there. The main idea is to be consistent!
These suggestions will get you started toward a very rewarding and potentially lucrative career if that’s your intention. You can also use your success in article marketing to add fresh content to your own website and continue to build on this income stream.