For the most effective article marketing strategy, your campaign must involve creating large amounts of quality content that readers will enjoy. This might translate into writing these articles yourself over time, or hiring writers to complete this for you. In either case, it’s up to you to make sure your content is unique, relevant and interesting. From an SEO perspective, your content should also comply with currently accepted SEO standards if you want the most effective campaign.
Concentrate on quality and originality
The key to success in your article marketing must be centered around the very best content you can provide. The key ingredient for all your content is that it’s original with your own voice, and is quality work. Keeping your content fresh and relevant is also vital to encourage readers to read more of your material and look forward to more.
Good content gets good rankings
The best content gets the best rankings from the search engines. That’s true today and will be tomorrow. The reason is the search engines are a business, too. They’re reputation hinges on the content they display in their search results. If it’s consistently garbage and unrelated to the original search, visitors will run from this provider and never come back. Fortunately only reputable search engines currently exist for the most part meaning the vast majority of search results are relevant. Keep creating good, original content and your website’s rankings will improve over time due to its popularity with your readers. After all, that is the bottom line in article marketing.
Make your articles visually appealing
That’s a new concept to many, believe it or not. If you have ever read an article that upon first glance you noticed nothing but a large block of text, you know what I mean. My bet is that you weren’t drawn to it because it looked professional and well done. The best content is less effective if the first impression of your reader isn’t positive and they struggle to bring their eyes to read it! This is easily corrected with a few tips on layout.
- Use bullet points. Bullet points are useful because they draw your reader’s eye to a specific area on the page.
- Use bolded subheads. Again, just like bullet points your reader is attracted to these for a quick idea of what’s coming.
- Create white space around your text by spacing blocks of text and headings appropriately. Keeping open space around these objects removes that cluttered look.
- Follow this structure throughout your article to maintain consistency.
By using the suggestions here, your article marketing progress should begin to improve over time. Remember to keep the format of your articles consistent throughout, and get into the habit of regularly creating your best content. You will be pleased with the results!