As a makeup artist and beauty enthusiast, I enjoy discovering new makeup lines. My newest obsession is ARDENCY INN Cosmetics.
ARDENCY INN is a new makeup brand deeply rooted in the downtown New York music scene. Ardency Inn has converged music and beauty with the goal of putting makeup artistry in the hands of not only recording artists, but also every woman.
ARDENCY INN Cosmetics was created by Co-Founders Gilles Kortzagadarain and Stephane Siboni. Kortzagadarain launched his career by landing a marketing job at Dior in London after fashion school and fell in love with beauty, working with beauty legends Dany Sanz, Founder of Make Up For Ever and Jean and Jane Ford, Creators of Benefit Cosmetics. Siboni became interested in beauty while at Columbia Business School after attending a lecture from then CEO of Bergdorf Goodman discussing fashion and beauty and what women want. Siboni went to work for the Boston Consulting Group where some of his clients included CEO’s of leading companies in fashion, beauty, media and entertainment.
Why the name ARDENCY INN? Ardency means burning passion or devotion. “It’s about putting your heart, mind and soul in what you do, whether it be music or makeup artistry or any creative endeavor” said Gilles Kortzagadarian. Added Stephane Siboni: “Inn because the brand is a destination, a place to go to and experience everything cool in makeup and music”.
ARDENCY INN Cosmetics has created high performance color cosmetics that are quick and easy to use, allowing creativity to run free. Here are some of the amazing products in the ARDENCY INN Cosmetics line that I highly recommend.
ARDENCY INN AMERICANA Custom Coverage Concentrate Foundation is a concentrated formula foundation that allows you to mix it with your water-based moisturizer to create your custom tinted foundation, tinted moisturizer or concealer. You can easily adjust the amount of concentration for more or less coverage. High quality, great coverage foundation in a matching color is sometimes difficult to find. Ardency Inn solves that problem and one bottle of their highly-concentrated formula can last as long as two bottles. Available in ten shades.
ARDENCY INN MODSTER Light-Catching Eye Powder is a show-stopping blend of ultra-fine pearl powders and comes in five shades. They are highly pigmented and can be layered on top of contrasting colors to create unique and intricate looks.
ARDENCY INN MODSTER Long Play Supercharged Lip Color is a full-coverage, long-lasting lipstick with the comfort of a balm. This highly-pigmented lipstick delivers rich, intense color and a velvety matte finish while protecting and nourishing the lips. It offers a combination of essential oils and waxes ensuring a long-lasting result that does not feather or transfer.
ARDENCY INN PUNKER World’s Baddest Eyeliner liquid liner makes it easy to draw any shape of cat eye precisely and instantly, from the most subtle to the most dramatic.
ARDENCY INN AMERICANA Ultra Lightweight Skin Perfecting Primer is a silicone-free, water-based formula that brings a revitalizing burst of hydration and as it firms and absorbs excess oil in the skin.
ARDENCY INN BOOM BASE Lip Balm & Base protects and primes with a cool, minty kick while providing all-day moisture and protection to the lips.
ARDENCY INN MODSTER Smooth Ride Supercharged Eyeliner creamy, waterproof eyeliner supercharged with pure pigments. Available in eight colors the eyeliners are soft, creamy and glide on effortlessly, allowing enough time for blending. Once set it has a long-lasting finish that won’t budge.
ARDENCY INN MODSTER Long Play Lip Vinyl is an intensely pigmented and colorful formula that is non-sticky with a lacquered film that protects the lips and stays in place for hours. Available in four shades.
ARDENCY INN AMERICANA Natural Lip Color Pencil enhances the natural beauty of the lips. Shea, cocoa, and shorea butters moisturize, nourish, and soothe lips while antioxidants provide protection against the sun’s harmful rays. This pencil is available in five natural lip color shades: Delancey, Bowery, Houston, Essex, and Kenmare.
ARDENCY INN was the perfect beauty accessory worn at the Coachella Music Festival this past weekend. Kortzagadarain and Siboni have always been music fanatics who have made a lot of friends in the music industry and somehow ended up being surrounded by musicians.
James Vincent heads up Artistry and Education for the brand. During his 18 years as a professional makeup artist, he has worked with iconic artists such as Joan Jett, Lady Gaga, Amy Winehouse and Courtney Love, just to name a few. Vincent recently showed some of the best ways to wear ARDENCY INN punk-inspired look at SXSW last month.
For the ARDENCY INN ads the brand decided to use rising female music artists instead of models to support female artists by offering them a platform to showcase their music to a broader audience. They show their support by organizing concert series to introduce new talent to media and entertainment executives. Kortzagadarain and Siboni hope to open their own recording studio to up and coming artists before they get their record deal.
To learn more about ARDENCY INN or purchase their products visit their website. ARDENCY INN is also available in-store or online at Sephora. Follow ARDENCY INN Cosmetics on Facebook, Instagram and Twitter.