Now that Amazon finally has our attention again with their new Fire phone, it seems much of the media has figured out the real reason why it exists. With the ability to scan any item in a store, you can get pop-ups from Amazon for the same item at a much cheaper price. Having that in place, Amazon will perhaps take away business from every major retailer and make a self-declaration of being the online king of the world.
Yes, if you believe that was the real purpose, then you may be also buying bridges from Amazon. Many don’t stop and remember that shipping and handling still applies when buying online, hence making it perhaps cost you more by buying the same item at Amazon than buying it directly in a store. Those are the things they don’t tell you, even if it still looks good in theory. The real point is to obviously get people to buy more in general. And when it comes to shopping on mobile phones regularly, it’s still mostly experimental territory at the time of this article.
Consumers are starting to shop on their mobile phones lately, though it’s probably being done cautiously as security measures still weigh heavily on everyone’s minds. The key element Amazon may have to nurture if they want people to buy things from them through the Fire phone is providing a way to alleviate this fear. They also should show reality on what price really means by providing real incentives in saving money over a retail store.
Amazon Setting Up Security on Their Fire Phones
It seems we’re still fairly confident shopping at Amazon on our desktops. As far as we know, Amazon hasn’t yet been the target for hackers where our credit cards become compromised. Regardless, with everyone from Target to countless others being hacked and likely many more we don’t know about, we can’t say for 100% certain Amazon is safe. Shopping on their Fire phone might be even less safe considering mobile transactions haven’t been proven by anybody to be completely safe from prying eyes.
If Amazon wants people to successfully put the above concerns out of their heads, they’ll have to play up strong security so people can shop without thinking. When they can get people to feel overly secure, they can play up the psychology of users doing anything without fear. Once people have no fear, shopping may feel even more tempting, especially if Amazon continuously tantalizes people with offers without anyone asking for it.
Providing Real Bargains
We know Amazon frequently provides real deals that truly do save you money compared to buying anywhere else. They’ll have to do that at least half the time to make it worthwhile on shopping on Amazon over a brick-and-mortar store. If they don’t, people will finally catch on to the shipping and handling trick where you end up spending $5 more for the shipping charges, despite the product alone being several dollars cheaper than the retail item.
Amazon seems to understand the psychology of shopping more than any store in the world right now, and it’s worth studying what they do so you can take advantage of the real deals and not the misleading ones. When shopping in retail stores, it might be worth bunching your purchases into the free standard shipping bracket (now $35 total) in order to obtain the best possible deal. The only problem with that is Amazon doesn’t always bunch your orders together, meaning shipping and handling on one or two other items may be forced on you against your will.
This might sound like an insidious trick on Amazon’s part, though it’s part of what everyone will have to think about as shopping now becomes intertwined with our lives. Having shopping always on our mind was obviously Amazon’s real goal to a point where we’ll be spending money more often than we really should. Then again, it could inevitably help the consumer confidence index go up. We also have to hope people shop with an mind open and also give retail stores at least some sales so Amazon doesn’t invade our dreams at night.