It was a cold Los Angeles day and Adam Lyons’ was outside sitting in a bathtub. The 21-year-old was covered in fake blood. While, an outsider may be confused or concerned, he was having the time of his life. Doing what you ask? Filming his debut music video for his first video “Psycho” While Lyons has been active in the music world for some time, this marks his true identity as an independent pop singer/songwriter. I had the chance to ask Mr. Lyons a few questions about “Psycho,” the music video and what he wants people to take away from his music:
Andrew Benkovic: Tell me about Psycho. Why did you choose the song to be your first single?
Adam Lyons: I am bored of how songs always seem to have the same meaning and music can get really predictable such as a typical love song or ‘let’s just get drunk and party kinda songs’. (Which I love and have wrote about) I wanted to have a change and write something with a concept and write about something what people can relate to but you wouldn’t usually hear it in a song. I recorded it about 2 years ago and always had the vision of a video/live performances, it’s obvious is going to be a little crazy, it’s all in the title of the song but this track allowed myself, the director and all the team to get creative on the video shoot. I chose it to be my first iTunes release as I just feel it has an edge to it which hopefully people will be intrigued about. In this day in age, people tend to piss each other off quite frequently and we often hold an anger inside in which literally you could just go ‘psycho’ when somebody has screwed you over. This track isn’t to be taken too seriously; it’s more about the actual emotion we feel that is resentment. I love this track and have always believed in it, so it was kind of my own personal statement when I left my American management who were trying to change everything about me and turn me in to a typical, boring artist which just isn’t me. I can be a ‘Psycho’ if you rub me up the wrong way. We all can… so the message is, don’t piss me off!
Andrew Benkovic: The music video looks pretty crazy, but also fun. How was the process?
Adam Lyons: I had a blast making the video. It was a dream come true to be on set in Los Angeles shooting my first music video and I felt so proud of myself and all the team who worked their butts off on this project which I am so thankful for. I loved the process, I loved how things constantly changed, I loved the excitement which was in the air for several weeks, and basically I had one of the best times in my life to date. I loved that I felt understood and that everybody on-board was on wavelength and could see what I wanted to portray. Marc Cleary (Director, StoliGrant Productions) was just a godsend and I totally trusted him from day one and respected how passionate and hardworking he is. His drive is inspiring and is one creative mind who I will never forget. I wish to work with Marc creatively in the future. When you are surrounded by good, passionate, hardworking, genuine people, it all just clicks and we made a piece of art which we should all be proud of. The thing is with this video, it is all about the concept, I could have just stood there posing on camera and trying to look good, just being typical. But no, I am determined to make things striking, unique and I don’t care what I look like as long as I am telling you a story and bringing the song to life. I loved that I got to really act in the video and created characters. Those who know me know I can be quite shy and this was just a huge release mentally for me. I’d like to thank everybody involved, seriously just can’t express my gratitude.
Andrew Benkovic: The music industry is hard and could drive anyone “Psycho.” What have you learned from your experience so far?
Adam Lyons: It is simple and very cliche but you just have to follow your heart and go with your instinctive feelings. You have to stay true to yourself as an artist and as a person and stand your ground. You have to contain a voice that is not afraid to speak up when necessary. Obviously there are elements of you have to create a product, but I have been asked to change EVERYTHING and I refuse, I have to put on a show and create pop music, it’s in my veins. I was once challenged to be a Michael Buble figure, dressed in suits and singing ballads all the time… that just isn’t me. I have walked away from a major deal to be in a boy band, I have rejected to skip the first rounds of X factor. I want to do it my way… I don’t just want to be famous. I want to breathe the work I create and if I keep working as hard as I do hopefully the right opportunity will come along. STAY TRUE AND JUST BE YOU!
Andrew Benkovic: What do you want people to take away from your music?
Adam Lyons: I want people to want to dance when they hear my up tempo tracks and especially my new music. I want people to put them on when getting ready for a night out and put them in a happy and focused mood. I have also made some gym bangers which help you concentrate and push it in the gym! Some of my more emotive tracks, I just want people to relate to and understand that you are never alone and that there are always people out there going through the same experiences and you can always get through anything no matter what. I want to show my versatility as an artist especially in my writing regarding the different genres I have been experimenting with. As long as you feel something when listening to one of my songs, I have done my job well. I always try and make them really catchy so you find yourself singing them all the time. Addictive hooks are very important! With ‘Psycho’, I hope it gives you the courage to speak your mind and don’t take any crap from nobody. You have to live your life the way you want with no sense of guilt or regret. You are in charge. This is an envious era, do you and if people talk the talk, you are doing the right thing!
The music video for “Psycho” will officially be released on April 14th (the 14th anniversary of the movie American Psycho). The track is available on iTunes. To learn more about Adam Lyons’, you can visit his official page here.