I have suffered from blog envy before, most definitely, and I also walked that fine line between observation and borderline judgmental criticism when I saw blogs that weren’t quite up to par with industry “standards” (maybe I just mean my standards). Then again, there could be some spoken and unspoken rules about what makes a blog effective and enjoyable as well as what makes it a complete nerve-grating eyesore. Rules or not: I’m about ready to share my opinions and what it is about certain blogs and blogger idiosyncrasies that make me tick.
Content with Lowercase Letters
Something just screams i’m a first grader! when I read content that is written in all lowercase letters. It’s almost insulting to stack that kind of blog beside those written by skilled copywriters who spend hours properly formatting their content. I tend to see this faux pa on hobby blogs where the glitter never ends…and the writers tend to be ladies. I feel a little bad calling this out, as a lady myself, but I can’t help but call it like I see it either. A part of me wants to credit their lax editing to creative liberty and another part wants to hack their sites, hit the Caps lock key, and go crazy.
Irrelevant or Misleading Content
I have seen this on popular blogs, believe it or not, but it was often at the fault of a green guest blogger who seemed to be starting out on the digital marketing scene. There’s nothing like an article that starts off with promise of solving a problem when it never really does. I would see thought-provoking insights yet no tangible answers to questions that brought me to that article in the first place. Don’t even get me started on tutorials that backlink to other tutorials. I would feel much less obligated to share that kind of content because I had spent way more time searching and clicking than I did learning. Case and point: when something is relevant and useful, people are going to talk about it. If not, well…the rest is kind of up to chance.
Community is a great thing. Unfortunately, too much of a good thing can be harmful (think of this the next time someone you know justifies eating that extra slice of apple pie just because it has fruit in it). People around the web are cliquey. It’s not just that they always hang together in their groups, but it’s that they have me convinced that people can’t seem to shake the high school mentality. I am [questionably] a member of a Facebook group where other supposedly like-minded entrepreneurial women gather to brainstorm and get feedback. Talk about feeling invisible when I posted an unanswered response to a women who asked about some conference I had only vaguely heard of. Okay, so I wasn’t hip, but did she have to let me feed rack up with all the notifications of her answering everyone else but me?
The WordPress Bias
Remember: too much of a good thing isn’t always so good. In this case, many bloggers and web developers are encouraging monopoly when they claim the whole blogging world should use WordPress. Do they even know how many problems that would create? I actually promote the use of different blog hosts, even Blogger. (See this Pinterest board for a surplus of resources that can actually make sites on Blogger look like a website on WordPress–you’ll breathe a sigh of relief at how easy it is.) For some added momentum, Confluent Forms should be on the watch list of anyone who wants to know how to make their Blogger blog look like a legit website . Anything is possible and they certainly make it happen!
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