If you own a business, it’s time to listen up, because the marketing landscape is changing at a rapid pace. If you want to keep up with your consumers and stay top of mind, you need to follow some expert advice. Start with these seven tips and build from there.
Experts at Red Branch Media tell us that one of the single most effective marketing strategies for any business is blogging. Blogs provide non-threatening content that users not only want to read, but are more inclined to share. In addition, blogging helps you become a more effective communicator – which is a win/win.
Not a writer? Hire one, and make a point of publishing content at least twice a week – daily is better. Because the bottom line is this: The more you blog, the more traffic your site gets from search engines like Google, Yahoo and Bing. And traffic turns into customers. It’s that simple.
2. Use social media effectively.
Here is a cold, hard marketing fact folks, the experts at Hubspot (a world renowned marketing company) tell us that social media produces double the marketing leads of trade shows, telemarketing or direct mail. That’s right, double.
Keep your social media efforts frequent, relevant and entertaining for best results.
3. Use a combination of Facebook Business Pages and Advertising.
Americans (on average) spend one out of every seven minutes of their lives on social media platforms. The more a user interacts with you, your brand and your page, the more likely their friends are to see that interaction, which increases awareness, exposure and (ultimately) sales, but don’t stop there. Leverage Facebook advertising to increase awareness and exposure to your page by targeting your niche.
4. Don’t forget about Pinterest and Instagram.
These two visually stunning social media mediums drive major traffic to your website – if you use the right hashtags and grow your audience regularly, that is.
Research indicates that for every dollar a female consumer spends on products they find on Facebook, that same shopper will spend as much as $3 on the exact same product or service when using Pinterest or Instagram, making this a can’t ignore, can’t miss resource.
5. Don’t forget about email marketing
Savvy marketers integrate email marketing campaigns alongside social media marketing. For example, if you decide to put up a Facebook contest or sweepstakes, you should notify your email subscribers of this event. The same is true of limited-time deals, special offers and bargains. Over 25 percent of purchases are due to simple email marketing campaign updates that re-direct traffic to social media sites.
6. Conduct webinars.
Webinars are great ways to build your marketing list and to generate leads. Offering free information in a webinar format, lets you interface with your customers, keep their attention and results in more sales. Hard up for content? Visit your blogs!
7. Press, press, and press.
Attention is really the only commodity that matters anymore. If you use press releases, you can amplify your content across the globe, gain more exposure and actually compete with big box brands for customer attention. This is one final method you can’t ignore. At least, not anymore.
The results are in, and online marketing has become a titan, with the lowest cost and highest ROI, your business can’t afford to be without it.
More from this Contributor:
Six Killer Ways to Use Twitter for Your Business
4 Reasons You Stink at Content Marketing
Your Facebook Business Will Never Work