Getting more social media followers can be done in little to no time, believe it or not. Go ahead: do a search on Google for some strategies and ideas. You’ll see some similar recommendations for sure, but you’ll also see quite an overwhelming number of ideas at that. Sometimes the best approach to social media is stick-to-itiveness. The rest will follow if you can commit to posting and interacting on your networks regularly.
Now, let’s take a look at some of these strategies that you’ll be using in this 7-day method:
Cross-Promote Between Your Social Media Profiles
Every social media site tips its hat to Facebook, which I personally think of as the “mecca” of all social networking platforms. Even the least savvy social media users will at least have a Facebook. What better way to draw attention to your content than posting to Facebook your tweets, pins, videos, vines, and Instagram or Flickr pics?
Pay Attention to Hashtags
At first, hashtags weren’t a common appearance on social networks outside of Twitter. As it stands in 2014, hashtags are compatible with Facebook, Google Plus (YouTube comments included), Pinterest, Instagram, and Vine. Preceded by the “#” symbol, hashtags are like social keywords that help to optimize content while also giving a users a way to connect with other like-minded people who post with the same terms. If you never do anything else to optimize your social media, make sure you at least cover this one detail. You’ll be helping to optimize your content and position your brand in front of a larger audience.
Make Use of Social Media Management Applications
HootSuite and Buffer are hot topics among today’s social media influences. These applications have provided the ultimate solution for people who need to post content regularly onto their profiles yet don’t always have the time to sit down everyday to do it. I am enthralled by the journeys I have on social media myself, and I love it, but I couldn’t imagine sitting down 24/7 and updating my content. It would wear me out. That’s why I recommend scheduling posts into a queue like the one available on HootSuite. It frees up your hands for other business and marketing tasks
Step-by-Step Daily Social Media Etiquette
- Day 1: Recall that hashtags are your friends! Spend an hour or two looking up hashtags on sites like Twitter and Instagram (or whichever ones you use); and choose them according to keywords associated with your brand. For instance, if you sell organic skin care products then you might want to make frequent use of hashtags like #organicskincare, #naturalskincare, and #naturalproducts.
- Day 2: Reach out to new users who have posted using the hashtags you decided upon. Even if all you have time for is liking their posts or adding them to your favorites, do that. It would be ideal if you reply to their questions and check out their other content as you feel led. Keep the “social” in social media. They’ll be inspired to do the same for you, especially if they already show support for the kind of work that your brand produces.
- Day 3: Keep tabs on users who engage with you. Third-party management applications like the ones mentioned above will be essential in helping you track them all. Reply back to people and ask questions in your post content that solicit responses from your fans and followers.
- Day 4: Schedule a series of social media posts into your queue at least two weeks in advance. You never want to be at the end of your rope with content because you’ll likely get overwhelmed with another task.
- Day 5: Give yourself a little break here. Spend some time to see how you have promoted your social media profiles. Are they visibly linked from your website, newsletter, blog, email signature, marketing literature (i.e. business cards, brochures, white papers)? Don’t leave any social media network out. If you’re on Facebook, Twitter, LinkedIn, and Google Plus, make sure that you list all four of them in their designated places.
- Day 6: Do you want to know something about your followers? Just ask. Post the same question on all of your platforms. Make sure that it is thoughtful and thorough while of course still maintaining its format. If it’s too long for twitter, create a preview by creating a Google Doc of some sort and including a foreshortened link to it in the message.
- Day 7: Take a step back and look at the results from your efforts? Did you see the number of your followers grow? If so, by how much or how little? What content did they like, reply to, or share the most? Focus on those aspects and do more of what they responded to in the next 7 days.
Rinse and repeat. Did you find these tips helpful? If so, how do you plan to implement these strategies and do you have any to add? Send me a tweet about it.